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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.
We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.
For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Ep 207 How I'm Changing My Social Media Strategy
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Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Check out FyndTravel: https://www.fyndtravel.com/
Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work.
So it's experiment time!
After doing a bit of "studying", I realized I was playing it way too safe with generic content that nobody saves or shares - so I'm switching a few things.
I've decided on a 60-day marketing runway to help with the so-called 'trust recession' that social media is experiencing.
While I had been using my IG account as a pseudo billboard, I'm ready to start spilling my expertise in cruise marketing and this newfound direction has my brain exploding with ideas.
Buckle up because I'm sharing all my thoughts on social media in 2025.
Questions this episode answers:
- Why isn't my travel advisor social media converting to sales?
- What type of social media content gets shares and saves?
- How do I stop being generic on social media as a travel advisor?
- Why should travel advisors focus on one niche instead of everything?
- What makes social media content personal, practical, and punchy?
- What social media mistakes are travel advisors making?
- What Instagram content performs best for travel businesses?
- What's the algorithm travel advisors should really focus on?
- Why isn't consistent posting enough for travel business growth?
Enjoy (and take action)!
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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
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Email:
rita@steeryourmarketing.com