Ep 209 How to Build Your Travel Business Sales Funnel

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Get the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculator

After taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing efforts. 

You can't build a strategic travel business without knowing your numbers first, and that means reverse engineering your entire sales approach from expenses to income goals to your perfect sales mix. 

I'll walk you through the exact three-step process I use with travel advisors to create intentional sales funnels that actually convert - starting with calculating what your business really needs to cover (hint: it's probably more than you think when you factor in taxes), then determining your ideal product mix, and finally aligning your marketing matrix to support those specific sales goals. 

No more marketing everything to everyone or wondering why your efforts aren't translating to bookings. 

This is about building the strategic, profitable travel agency you actually want to run, and not just stumbling into whatever sales happen to come your way. 

Questions this episode answers:

• What expenses should travel business owners factor into their income goals
• How do you calculate your yearly income goal as a travel entrepreneur?
• How do you build a sales funnel for a travel business?
• How many leads does a travel agent need to reach income goals?
• What's the difference between leads and actual clients in travel sales?
• What is the marketing matrix for travel businesses?
• How do you align marketing efforts with sales goals in travel?
• Why should travel advisors specialize instead of selling all trip types?
• What's the best way to upsell travel clients for higher revenue?

Enjoy (and take action)!

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622

Email:
rita@steeryourmarketing.com