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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.
We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.
For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Ep 209 How to Build Your Travel Business Sales Funnel
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After taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing efforts.
You can't build a strategic travel business without knowing your numbers first, and that means reverse engineering your entire sales approach from expenses to income goals to your perfect sales mix.
I'll walk you through the exact three-step process I use with travel advisors to create intentional sales funnels that actually convert - starting with calculating what your business really needs to cover (hint: it's probably more than you think when you factor in taxes), then determining your ideal product mix, and finally aligning your marketing matrix to support those specific sales goals.
No more marketing everything to everyone or wondering why your efforts aren't translating to bookings.
This is about building the strategic, profitable travel agency you actually want to run, and not just stumbling into whatever sales happen to come your way.
Questions this episode answers:
- What expenses should travel business owners factor into their income goals
- How do you calculate your yearly income goal as a travel entrepreneur?
- How do you build a sales funnel for a travel business?
- How many leads does a travel agent need to reach income goals?
- What's the difference between leads and actual clients in travel sales?
- What is the marketing matrix for travel businesses?
- How do you align marketing efforts with sales goals in travel?
- Why should travel advisors specialize instead of selling all trip types?
- What's the best way to upsell travel clients for higher revenue?
Enjoy (and take action)!
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