Ep 221 What Is Hotel Representation and How Travel Advisors Can Leverage It for Better Client Experiences with Angelique Johns (Prep for Wave Week 2024 Replay)

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Hotel representation companies might be one of the travel industry's best kept secrets, and if you've never heard of them before, you're definitely not alone because I hadn't either when I first started in this business. 

We're breaking down exactly what hotel rep companies do, how they're different from booking engines, and why they could be the game-changer you need for finding those unique boutique properties that make your clients' trips unforgettable. 

Angelique Johns from Wanderlux Collection shares the insider scoop on how these B2B partners work as an extension of hotel sales teams, connecting travel advisors with stunning properties across Europe that you simply can't find through traditional channels. 

You'll learn how to leverage these relationships to differentiate yourself from other advisors, especially if you're doing a lot of FIT travel and want to offer those authentic experiences your clients are craving. 

Plus, we're talking about everything from marketing support to group bookings and why these partnerships might be exactly what your business needs to take things to the next level.

Check out Wanderlux Collection and their properties across Europe: https://www.wanderluxcollection.com/

Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear

Questions this episode answers:

• How do hotel rep companies differ from booking engines like Classic Vacations?
• Why do hotels hire representation companies instead of handling sales directly?
• What types of properties do hotel representation companies typically represent?
• How can travel advisors differentiate themselves using hotel rep company partnerships?
• What services do hotel representation companies provide beyond hotel bookings? 
• Are hotel representation companies only for luxury properties or do they cover other price points?
• How can travel advisors find and connect with hotel representation companies?
• What marketing materials and support do hotel rep companies offer travel advisors? 
• How do hotel rep companies help travel advisors save time on research?
• What makes boutique hotels through rep companies different from chain properties? 
• What unique experiences can hotel rep companies provide for travel clients?
• What should travel advisors expect when working with a hotel representation company?

Enjoy (and take action)!

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

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