Ep 236 Why Instagram Isn't Working for Travel Advisors and How to Fix It

Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

If Instagram isn't working for your travel business, you might not doing it wrong.

You might just be using it for the wrong thing. 

The truth bomb is that Instagram isn't meant to find clients, it's for nurturing the ones you've already met. (Blanket statement with nuance, I know.)

I'm breaking down the biggest mistakes I see travel advisors making on social media (like using supplier graphics and promoting free services - please stop), and giving you a framework for what actually works. 

If you've been frustrated with low engagement, no leads, and wondering why you're not getting results despite posting consistently, this one's for you. 

Time to stop spinning your wheels and start using Instagram the right way.

Questions this episode answers:

• Why isn't Instagram working for my travel business?
• Should travel advisors use Instagram to find new clients?
• What's the difference between Instagram for lead generation vs nurturing?
• Why should travel advisors stop using supplier graphics on social media
• Should I promote free services on my Instagram as a travel advisor?
• What's the biggest mistake travel advisors make on Instagram?
• How often should travel advisors post sales content on social media?
• Do I need to show my face on Instagram as a travel advisor?
• How can travel advisors use Instagram Stories effectively?
• What's the best way for travel advisors to use social media in 2026?
• Should travel advisors hire a virtual assistant for social media?
• What should travel advisors post about besides travel on Instagram?

Enjoy (and take action)!

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Website:  https://strategictravelentrepreneurpodcast.com/everything/

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rita@steeryourmarketing.com