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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.
We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.
For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Ep 244 How to Plan Your Content Strategy Before Your Next FAM Trip
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Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join the Interest List for Orlando Summer Camp 6/2026: https://programs.steeryourmarketing.com/products/offers/view/1193096
Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151
You know that feeling when a trip is coming up and you're like, oh shoot, I should probably think about content?
Yeah, same-ish, so let's talk about it :)
I'm breaking down exactly how I prep for content creation before I head out on my upcoming river cruise, from the equipment I actually pack (no, you don't need a bunch of fancy gear) to the types of shots that are going to stop the scroll and connect with your audience.
Whether you're heading out on a fAM trip, a cruise, or creating your own experience, these are the pro tips I use to make sure I come home with a content library that works hard for my travel business.
Oh, and if you've been wanting to up your content game without looking like a full-on tourist with a camera rig, this one's for you.
Questions this episode answers:
- What equipment do travel advisors need to create content on a cruise trip?
- How do travel advisors create content on a FAM trip without fancy gear?
- What types of videos should travel advisors film on a cruise ship?
- What are the best tips for filming travel content on location?
- How do you capture B-roll on a cruise that actually converts on social media?
- What should travel advisors wear when filming content on a cruise?
- How do you get great content on a cruise without looking like a content creator?
- How do travel advisors use cruise trip content across multiple marketing channels?
Enjoy (and take action!)
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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
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Email:
rita@steeryourmarketing.com