
She Had A Vision
She Had A Vision
New York, NY: KicksBySammy - Sammy Handler
Sammy Handler is the Founder, CEO and Artist of KicksBySammy in New York, a custom and one-of-a-kind e-commerce accessories company featuring Sammy’s artwork on a variety of goods that started with sneakers and now has expanded to a variety of products across home, art and fashion. She has tapped into the gifting industry that celebrates the many milestones of life such as baby showers and birthdays to bachelorettes, to summer camp and college life. Her direct-to-consumer company began in college after painting on a pair of sneakers and it quickly launched into her self made accessories business that it is today. Sammy’s fresh, custom designs continue to grow across industry such as real estate, events and corporate gifting and even celeb and brand collaborations. Through her creative sales strategy, I’ve learned various new terms such as “the kid influencer” business, bachelorette party planners and the overall importance of establishing loyal customer base.