Chicago, IL: Frankly Apparel - Jane Dong and Heather Eaton Artwork

She Had A Vision

This podcast is a community for women who are current or aspiring entrepreneurs or visionaries because they will hear from real, everyday female small business owners, rather than celebrities or big brands on what it really means to start and grow a business. Each episode focuses on the lessons learned on owning a small business, so one can feel better equipped with the resources and information on how to take that first scary step into launching a business, growing it and maintaining its value for years to come. Starting your own business takes grit, but also an insane amount of courage. So for the listeners if you are dreaming about your small business while currently working your day job, I hope my series of interviews will make your dream become a reality. Let's explore these amazing stories how these women had a vision and made things happen.

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She Had A Vision

Chicago, IL: Frankly Apparel - Jane Dong and Heather Eaton

April 15, 2022 • Mary Scott Jameson

Heather Eaton and Jane Dong are the co-founders of Frankly Apparel, a braless clothing brand that started as a class project in business school and officially launched in 2021. These pieces of clothing range from bodysuits, dresses, tops and are constructed with innovative sewing technique and high quality fabrics to allow for better sizing and support for a variety of chest sizes. We will discuss the importance of establishing a co-founder relationship around trust, their successful product market fit strategy, and their overall resiliency when it comes to dealing with development and production obstacles. They have a keen eye for building a social following even when thinking through pre-launch marketing strategy. They have gone viral TikTok and have seen the value of connecting with influencers and new customers. Their authenticity as leaders and new entrepreneurs makes it such a fun listen, and we also explore how their brand will be evolving for years to come.