Chicago, IL: Pareto - Olivia Bordson and Jessica Landzberg Artwork

She Had A Vision

This podcast is a community for women who are current or aspiring entrepreneurs or visionaries because they will hear from real, everyday female small business owners, rather than celebrities or big brands on what it really means to start and grow a business. Each episode focuses on the lessons learned on owning a small business, so one can feel better equipped with the resources and information on how to take that first scary step into launching a business, growing it and maintaining its value for years to come. Starting your own business takes grit, but also an insane amount of courage. So for the listeners if you are dreaming about your small business while currently working your day job, I hope my series of interviews will make your dream become a reality. Let's explore these amazing stories how these women had a vision and made things happen.

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She Had A Vision

Chicago, IL: Pareto - Olivia Bordson and Jessica Landzberg

July 01, 2022 • Mary Scott Jameson

Olivia Bordson and Jessica Landzberg are the co-founders of Pareto, a direct to consumer women’s apparel brand on a mission to make getting dressed the easiest part of your day. They met as undergrad students at WashU and then both went on to work as retail consultants with McKinsey & Company. They began building the brand at the start of the global pandemic and officially launched their first product in August 2020. The concept for Pareto originated from witnessing the industry’s obsession with more – more product, more often. At the same time, they saw women seeking simplicity in their closets. Pareto creates timeless, high quality, versatile wardrobe essentials using a full traceable supply chain. It all started with the perfect t-shirt dress and they have continued to simplify getting dressed ever since!