Greenville, SC: The BRIMM, Sallie Holder - Social Media is Not a Sales Strategy Artwork

She Had A Vision

This podcast is a community for women who are current or aspiring entrepreneurs or visionaries because they will hear from real, everyday female small business owners, rather than celebrities or big brands on what it really means to start and grow a business. Each episode focuses on the lessons learned on owning a small business, so one can feel better equipped with the resources and information on how to take that first scary step into launching a business, growing it and maintaining its value for years to come. Starting your own business takes grit, but also an insane amount of courage. So for the listeners if you are dreaming about your small business while currently working your day job, I hope my series of interviews will make your dream become a reality. Let's explore these amazing stories how these women had a vision and made things happen.

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She Had A Vision

Greenville, SC: The BRIMM, Sallie Holder - Social Media is Not a Sales Strategy

November 21, 2022 • Mary Scott Jameson

"Post and prey" is not a sales strategy. Sallie Holder is an author, speaker, podcast host and business coach with a mission to support female entrepreneurs that are ready to grow and scale their business. She joins us for 2nd episode as part of her interview series on She Had A Vision. As a former lawyer and COO of six different companies across six different industries, she’s seen it all. That’s why she founded The BRIMM, which stands for the Beyond Rock Middle Movement. In episode 2, Sallie provides a comprehensive overview of how to create a sales strategy beyond just using the social media tool. She breaks down the importance of defining who your target customer is, what is your destination and what goes into your conversion funnel to get your customer to take action. We discuss the purpose of social media, the importance of owned content through email marketing, the need for multiple touch points to your customer and even the reminder that word of mouth is still the number one sales tactic today.