New York, NY: Kitty and Vibe - Cameron Armstrong Artwork

She Had A Vision

This podcast is a community for women who are current or aspiring entrepreneurs or visionaries because they will hear from real, everyday female small business owners, rather than celebrities or big brands on what it really means to start and grow a business. Each episode focuses on the lessons learned on owning a small business, so one can feel better equipped with the resources and information on how to take that first scary step into launching a business, growing it and maintaining its value for years to come. Starting your own business takes grit, but also an insane amount of courage. So for the listeners if you are dreaming about your small business while currently working your day job, I hope my series of interviews will make your dream become a reality. Let's explore these amazing stories how these women had a vision and made things happen.

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She Had A Vision

New York, NY: Kitty and Vibe - Cameron Armstrong

November 11, 2021 • Mary Scott Jameson

Cameron Armstrong is the founder of Kitty and Vibe, and she disrupted the swimwear industry by inventing a new sizing metric that takes hips and butt size into account for better fitting swim bottoms. The brand is also purposely e-commerce because Cameron discovered through her focus groups how much women despise trying on swimsuits in a store. We will explore how Cameron began her entrepreneurship journey by researching problems to solve or products that needed improvement and landed on the swimwear industry. Cameron was very creative with her growing her customer base way before she launched. In the beginning she was more focused on the next big step in front of her rather than thinking too far ahead just so she could start. Starting is always the hardest part. We will dive into the different steps it took for her to grow her idea, reach her customer base and to build the production and Kitty and Vibe brand. And last but not least, how she went viral on Tik Tok!