The Keys to human persuasion

The keys to human persuasion, a conversation with Nathalie Nahai

Main topics/questions:

• We need to understand customers / employees, their context, situation, worries and motivations, for a good internal or external marketing. How do you see today’s context. 
• As an expert in psychology, what role do you see in physical experiences (point of sale, events, brand experiences) in today’s mix of actions? 
• Learnings from psychology for a better persuasion. 
• Personalisation.