VIP Café Show – Youngstown, Ohio – Local Guests with Amazing Impact to Our Community

E63 The VIP Café Show with Taryn Sallie - Boardman Neighbors: How One Magazine is Reviving Local Bonds

Debbie Larson and Greg Smith Season 4 Episode 63

We explore the power of community connection through Boardman Neighbors, a new magazine helping Boardman residents rediscover their neighborhood one family at a time. Publisher Taryn Sallie shares her entrepreneurial journey and her mission to rebuild local connections.

• Boardman Neighbors magazine features a different local family on each monthly cover
• Unlike other publications, the magazine is delivered directly to residents' doorsteps without subscription
• Readers have responded enthusiastically, requesting even more local content
• The magazine includes "expert contributor" sections where local businesses share valuable knowledge
• Taryn's entrepreneurial spirit was inspired by her great-grandmother who owned a beauty salon
• The publication serves as a platform for local businesses to connect with community members
• Taryn's contact information: 330-333-8227 or tsallie@bestversionmedia.com


Speaker 1:

hey, hey, hey. It's the vip cafe show here at the havana house in boardman, ohio. I'm greg smith and I'm here with my excellent show host debbie larson yes, debbie larson, you forgot your name tag this week, so you know, I had to remember your name.

Speaker 2:

I'm so humbled. I thought the world knew my name. They do, and you said we just wanted to hear you say it.

Speaker 1:

That's what it was.

Speaker 2:

And when you said Boardman it made me think you remember the signs that said Boardman, a nice place to call home. Yeah, that's the era I grew up in. I don't know. Do the signs still say that, didn't you?

Speaker 1:

grow up in Boardman. Yeah, my mom moved to Rogers, though.

Speaker 3:

Oh, okay, I grew up in Boardman.

Speaker 2:

I went to.

Speaker 1:

Boardman High School graduated in 84.

Speaker 2:

It looked a lot different then, because here we are at the. Havana House in the Boardman Plaza.

Speaker 1:

I remember coming out of middle school and it was December, I think, 8th 1977. Yeah, black Monday. Oh, you're cute yeah.

Speaker 3:

I remember that day.

Speaker 1:

I remember the mall I used to play where the mall is.

Speaker 2:

Really, that was all woods you remember when it was built. I was really little yeah, but oh yeah Wow.

Speaker 1:

Yeah, it was built in the 60s.

Speaker 2:

It's amazing what's happened in one with the mall. It was a new place when I grew up. It was the place to be, and we used to walk along the railroad tracks from Boardman Boulevard along to the Boardman Park and then up to the mall, Like we were man the days of youth, when you were just independent enough to go out on your own.

Speaker 1:

That's true and honestly you said a nice place to call home. It really is, and what's really good is getting to know your neighbors around here, right.

Speaker 2:

Absolutely.

Speaker 1:

Yeah, and I have to tell you there's a little story I remember when remember John Kasich, the governor of Ohio wouldn't go to the convention when. Donald.

Speaker 3:

Trump was nominated. Do you remember that? Yes, it's a big thing.

Speaker 1:

I talked to John. I said well, why didn't you do that? Why didn't you go? He said, Greg, I've traveled this country. What Americans want more than anything is to get to know and trust their neighbors again, and I don't see that happening during his administration. And I can't support that, so that's why John did that.

Speaker 1:

And you saw by Vance's debate with Waltz how future politics is going to be. It's going to be a much more gentlemanly, much more understanding, much more. What do we disagree on? What do we agree on? Rather than you? I don't remember what they said in Elf, but they called him a look.

Speaker 2:

They called him an orange man, they called him all kinds of things.

Speaker 1:

No, I'm talking about Elf, the movie oh Elf, when they were making toys and he said you're a candy you know, whatever, that was such a good movie, yeah no.

Speaker 2:

We need. Yeah, definitely the neighbor thing is so good, but I do think that I am up for a good fight when the time comes.

Speaker 1:

Well, you know about neighbors, don't you have a guest that knows all about neighbors?

Speaker 2:

Okay, All right. So I want to introduce to you guys the publisher of Boardman Neighbors, which is a brand new magazine here in Boardman and it literally will end up on some of you listening. It may have already ended up on your doorstep, but it's a way of connecting you back into your Boardman community and I love that so much. So I am here to introduce Taryn Sally. Hello.

Speaker 3:

Taryn, Hello. Thank you both so much for having me. Hello everyone. My name's Taryn Sally. I am the publisher of Boardman Neighbors.

Speaker 2:

Yes, so Boardman Neighbors is. How is it different than anything else that was out there before you rolled into Boardman?

Speaker 3:

Okay, good question, because I get this all the time, because apparently there used to be a Boardman Neighbors and it was with the Vindicator and it went out in 2019. Like, it stopped going out in 2019. But it was a newspaper format. And then whenever I say magazine over the phone because I do a lot of calling people always say, oh, it's like Market Magazine. No, it is not like Market Magazine.

Speaker 1:

No hate, no hate on is not like Market Magazine no hate or market Clip now, but Boardman Neighbors is community focused.

Speaker 3:

The thing that really sets us out is, every single month, the front cover is reserved for a family, so a family from Boardman is on our cover, and then they're also the feature of that and the highlight of that month's edition. So we tell their story, we talk about them. So this is how you get to know your neighbors. Every month we're talking about them, you're reading about them and people love it. So that's what makes us different than all the other magazines.

Speaker 2:

That is so nice because there used to be a stronger sense of community, and psychologists show that people feel like they could get through anything when they have people who they know are in their corner, whether it's a neighbor looking out for them and their kids, or block parties or just somebody who actually cares. So we have lost a little bit of the art of that. So this is really cool that that you came now. Is this your brainchild or is this like something, part of something bigger that you've stepped?

Speaker 3:

into. Okay Also, good question. So this is like a franchise, but not a franchise, so don't quote me. Yeah, but so I do own my own llc and my llc is partnered with this business or a company called best version media so they're like the bigger picture where they have magazines all over the country.

Speaker 3:

Even in canada we started back or they started back in 2007 with six magazines, but now we have over 1500 magazines. So we're growing like crazy. But the Boardman magazine is mine. I opened up that one and I plan to open up at least one more, but I don't know. I'm thinking a bigger picture. Maybe I'll do five or six, we'll see.

Speaker 2:

It seems like when there's a, when there's a, when there's a equation for success, or when you get, you understand it. It seems like that's what happens. You understand what it takes and you're able to multiply and replicate it. It seems like you're like okay, I did this many, I might as well keep going, especially when it's well-received In the. You have a part in the magazine that actually is. For what is it called Like experts or like where people could actually read? Tell us a little bit about that. Oh, I love my experts.

Speaker 3:

So I have five experts right now. Okay, so expert contributors are just another type of sponsorship. So all the businesses that support the magazine because it is free to the residents are our sponsors, and there's a type of sponsorship where, if you want to contribute to the conversation in the magazine and just talk about anything that's in regards to your expertise For example, my expert cleaning company, all Spruce Up by Paige Collins, love her. She did the first article and it was just healthier ways to clean your home. So this is stuff that people like to read about, especially if you own your home, which all of my readers do. So it's just a way for the local businesses to get their voice out there, talk about something that has to do with their business or their expertise, and just give a little bit more content and explain a little bit more about the local businesses in the area that are supporting the magazine and the community.

Speaker 2:

I love it, I love it. So when you were growing up in wardman greg, did you know your neighbors? Oh yeah, I think a lot of these in 80s yeah, yeah, everybody knew who everybody was in the neighborhood, yeah absolutely yeah, yeah, yep, yep.

Speaker 1:

If you did something wrong, everybody knew, everybody knew, and it usually wasn't your parents who took care of you.

Speaker 2:

And it helps too when there's people having kids, because when your kid is in school with so-and-so or on the team with so-and-so, obviously like that creates cross connections too. Now we have so many people who aren't having kids or aging and stuff, and so you don't see as many community events. You don't see as much of that pulling the random people together, and so this is really cool that you've come up with this way to actually bring together people who might not otherwise have. That and I that's a huge thing in my life is connection and helping create connections, and I definitely value that. So what is, what are some of the what's some of the feedback, what's some of the most rewarding moments since you did this and how long has this been going out now?

Speaker 3:

Okay, so I'll start with. The first edition hit mailboxes in December, oh wow. So I started back over a year ago now, in March of 2024, but first edition didn't go out until December. It takes a lot of work to get these things out, especially when there's no other ones around, so I found that people in this area have a little bit of trust issues. But so the first edition went out in December and that first edition was like a shock Not really a shock, it was a good shock. People weren't expecting it. No one, you don't sign up to get the magazine.

Speaker 2:

It just shows up at their door.

Speaker 3:

It just shows up and they're like, oh, what's this? And what gets people to open it and read it every month is because there's a family on the cover and, like you said, their kids go to school together or they walk their dog in front of their house or they all shop at the same grocery store. So they see these people every day. These aren't celebrities.

Speaker 2:

And these people trusted you. Yeah, so then that adds credibility to what this magazine is. Oh yeah, definitely. Yeah, this magazine is, oh yeah definitely, yeah, yeah.

Speaker 3:

So we've got a lot of feedback, especially towards the very beginning. There's a qr code that people can scan to tell them, tell us what they think. Biggest thing I would say is these people want more content. They want to. They said if there was more local stories, I would read the verbatim cover to cover. They want to read it cover to cover which best version media said our magazines are right cover to cover, but you don't really believe that Until you hear that feedback Exactly.

Speaker 2:

Love it.

Speaker 3:

They want more content. That's the biggest thing. So, in order to get more content, all of our magazines start at 16 pages. So in order to get more content, we have to add more pages. But in order to do that, we have to get more sponsors.

Speaker 2:

So it's just a rolling ball, absolutely. How has that been the sponsorship and do they have to be either located in Boardman or do business in Boardman? What are the specifications?

Speaker 3:

So all of our sponsors I have sponsors from not all over. They're local usually. I think the furthest out is I have a company in Hubbard where the owners actually live in Pennsylvania technically but they're based in Hubbard, and then I have one in oh, my newest expert. She's in colombiana that's dr lisa brayden. Okay, with blue ribbon chiropractic nice. I love all my sponsors.

Speaker 2:

I'm so excited when people, when somebody believes, yes, when somebody believes in you, it is oh, if they want to sponsor, how do they?

Speaker 3:

how they do, it tells the process I, I make it a point to meet all of my sponsors, because this isn't your normal, oh, I'll put an ad in it. No, this is a partnership and we're gonna be, we're gonna know each other for a while. So, yeah, I usually call on the businesses and ask to meet for coffee or to just stop in, and then I show them the magazine. Then I have a cute little presentation that I do. So I, really, just as long as you're open a meeting, then I'll show you the sponsorship opportunity then, and then we can move forward now or in the future. Yeah, but that's how we do it.

Speaker 1:

And how do they get a hold of you? It's a pretty simple process. How do they do it?

Speaker 3:

So a few different ways you can find. You can email me at T-S-A-L-L-I-E, so that's T. My last name is Sally at best version mediacom, so best version media company I work through, or you can just call me.

Speaker 2:

I really prefer a call. I hate emails, I just have to do it. We're always like email. I'm always like, hey, if you want to text me, here's my number because yeah, yeah, then it's right in front of me even text me, yeah I use my cell phone.

Speaker 3:

It comes right to my cell phone. I'm very easy to reach. My phone number is 330-333-8227 oh, that's easy to remember.

Speaker 2:

Yeah, that's easy.

Speaker 3:

I could repeat that back to you right now and I generally don't do that, yeah, until you get pregnant and you forget your phone number in the middle of a phone call. Because I definitely did that 8-330-333-8227. Yeah.

Speaker 2:

Dude. See, guys, if I could do it, that's just it. It has a rhythm, yeah.

Speaker 3:

I also have my phone number in all of the magazines too, so, people, if you get it or someone who has one, you can just find my info there. I'm also on LinkedIn.

Speaker 2:

We have a.

Speaker 3:

Facebook page. We have an Instagram. Our Instagram is at boardmanneighbors. Very simple, Our Facebook boardmanneighbors-bestversionmedia.

Speaker 2:

So we are going to put one of her magazines in the front of a Havana house, so if you're listening and somebody doesn't take it for you here, you want to see what it looks like. If you haven't gotten one at your house, just come in and browse through it.

Speaker 1:

Let's let you tell your story how did you get started and why do you care about this kind of stuff? Why does this magazine?

Speaker 2:

is important to you.

Speaker 1:

So what's? The scars that you don't want other people to have, or the joy you found?

Speaker 3:

that you want to share.

Speaker 1:

That's a deep question.

Speaker 3:

I have so many things, so I have never pictured myself doing this. I went to school the reason I'm here because I'm not from the area. I'm from Alicopa, pennsylvania, and I went to YSU. I finished my degree there and I've just been here ever since. My degree was in biology, with a minor in chemistry. I wanted to be a veterinarian ever since I was a little girl. I'm obviously not a veterinarian.

Speaker 3:

I would love I would love to be a veterinarian, but I just found while in school that I wanted to be more of an entrepreneur, so I didn't want to be a veterinarian anymore and I love what I do now but I also have been a server and bartender and I currently work still at the Lake Club in Poland.

Speaker 3:

Love it there. And one day I was talking to a co-worker and she was currently in YSU for the same degree and she was like, oh, my cousin also has a degree and she did medical sales. And, long story short, I went home I researched medical sales man. I almost did medical sales, yeah, and then I just fell in love with sales. So then I was on Indeed every day and I was looking at sales jobs and I found this life insurance. So I almost did life. I did two insurance or two interviews with this company. It was called Cardinal, I believe. Okay, and I was ready. On that second call I was like I will go knock doors right now, like I'm so ready to start. He was like hold on, we have three interview process or a three interview process. So we scheduled my next interview, but in between the second and third I had an interview with best version media. I forgot I even applied. Wow.

Speaker 3:

And I was like I was like I'll just go to the interview, why not. And then at that interview I was like I love this, this is actually a scam If you Google, like some people think best version media is a scam.

Speaker 3:

Somehow. I don't know how, but I was like this has to be, this is too good to be true. And then I realized, after I got into it, it's a lot of work but I really fell in love with it, I think for two reasons the huge community aspect of it and how it really does bring the community together and how it helps these local businesses. Because, like I said, I was an entrepreneur and I started businesses since, I think, middle school, but I had a few businesses since then as an adult where I would, um, do hair, sell hair. I made wigs I loved, like you made yeah, I made, it's not as hard as you think, but I did. I made wigs I loved. You made wigs yeah, I made wigs it's not as hard as you think, what but I did. I made wigs. I would sell those. I had a website and all this stuff.

Speaker 2:

And then that kind of just when I moved, how old were you?

Speaker 3:

when you did that, 18 and 19. And then I stopped when I turned 20 because I moved and my clientele was in my region. So I came to Youngstown. I just stopped that business and then I started real estate investing. I love it. You go big.

Speaker 2:

You ain't setting up a lemonade stand. You're like making wigs.

Speaker 3:

No, the real estate investing was a big one. I was dealing with people's houses and I didn't work for anyone else. So that was the biggest thing for me was I started this business that's my first LLC, okay, and I taught myself. I went to local meetups and I met other investors and I was just learning on the fly. And then that's when I really got into. It was sales, but it wasn't really sales because I wasn't selling anything. I was calling these homeowners to ask to buy their house. So it was the opposite.

Speaker 3:

I did a lot of that. I would schedule appointments, I would show up, I did a few deals and I was very proud of that and I made some decent money. But I didn't know what I was doing. When it came to marketing and with what I was doing, marketing was my whole business. Once I stopped, like, I stopped making money. So basically I ran, ran out of money and I long story short I didn't know what I was doing and I didn't understand marketing. I didn't understand advertising, I didn't understand branding. And all of that is put into one thing with the magazine, where I am able to help these businesses who don't understand that side of things people are really good at what they do, and that's great.

Speaker 3:

But in order to keep doing what you do, you have to brand, you have to advertise and market.

Speaker 2:

So I thought because you have the covering of best version media.

Speaker 3:

Yeah, because when I did the real estate I didn't know what I didn't have. A step-by-step I didn't have. This is what works. Do it this way. I was just learning on the fly, but with best version media it set out for me. I know how to do it. They tell me to do this, so I do it. Yeah, it works it was just like it was?

Speaker 3:

it was just a no-brainer so I guess there's three reasons why I fell in love with best version media, but I'm very passionate about it. It's very hard, there are times where you want to quit, but that's with any entrepreneur, and I can't.

Speaker 2:

That's called life.

Speaker 3:

Yeah.

Speaker 1:

I'm sorry. Everybody listening goes yeah, I've thought about quitting a lot of things.

Speaker 3:

A lot of things, yeah. But, when people come up to you and tell you how much they absolutely were honored to be on the cover or how much they love to get the magazine every month. How am I going to quit that Like? I can't at this point. Not that I even really want to, but I can't, absolutely.

Speaker 1:

So is it helping people that drive you?

Speaker 3:

It's definitely helping people.

Speaker 1:

Yeah.

Speaker 3:

Definitely helping people and then you just get paid on the back end for that.

Speaker 1:

Like I'm trying to tie vets and the magazine and all that is it people that just need to connect with other people's, connections of people you want to help people connect.

Speaker 3:

It's the helping people connect and the helping businesses connect with those people too.

Speaker 1:

Yeah, it's all of that and what way to do it, what, what happened that makes you care about that?

Speaker 3:

my business with real estate failed because I'm talking about in your early life.

Speaker 1:

This stuff happens when you're young. So who was the examples in your life.

Speaker 3:

It's one of two things happen Either somebody treated you.

Speaker 1:

You saw somebody get treated horribly. You say I'm never going to do that. Or somebody who was treated wonderfully and you say I want to do that. So it's one of those two things.

Speaker 3:

Okay, let me think back on my. If we're going back to the childhood days, I want to know what drives you, because that's the essence of people.

Speaker 1:

You know who people are, you can trust them, and until you know what drives them, you can't.

Speaker 2:

It could be just a job or something like that, but when?

Speaker 1:

you realize.

Speaker 2:

This is deeper than a job, and when you can tell that story, then people connect with you instantly.

Speaker 1:

That's why you're doing that. I guess my biggest I would say idol growing up. Then people connect with you.

Speaker 3:

Instantly they go. That's why you're doing that. Okay, right, I guess my biggest, I would say, idol growing up, my great-grandmother okay, her name her name was frida and she was from the beaver county area.

Speaker 3:

She owned a beauty salon. So I guess entrepreneurship does run in the family and I would, as a kid, just spend days in the beauty salon with my siblings but I guess it was like her way of babysitting us. But I would watch her do hair, I would watch her be a boss, I would watch her own this building because it also had a few apartments attached to it, so she was a landlord at the same time. But yeah, the real thing was Frida Sally's beauty salon in Beef Falls and I grew up there and I could cry thinking about it right now. I love that woman. She passed away when I was nine years old but she left such a mark on my life and even as a child like I was only nine when she passed.

Speaker 1:

But just to be she's still living in you.

Speaker 3:

Yeah, no, definitely yeah. I could picture her still and she left such a mark on my life and I guess I just want to be half the woman that she was and she was so caring. People could talk about her to this day. When we went to her funeral there weren't enough seats that people were standing all the way around and it was a big it was a decent sized church it wasn't huge.

Speaker 3:

It wasn't a mega church, but people. The seats were packed, people were staying because she impacted so many lives and I remember this vividly and I was only nine years old, so I guess my goal in life is to just be half the woman that woman was.

Speaker 1:

So I hope that answers your question oh yeah, you just sold a lot more magazines, trust me, which is why you come alive when you see a challenge.

Speaker 2:

Sometimes people see the challenge of sales or they see the challenge of starting something new and they get intimidated by it. That explains why you're drawn to it and why it comes alive and why you all these opportunities were exciting. You to go. People don't just go hey, I'm going to be a real estate investor and I have zero idea what I'm doing, like without something inside of them saying I can do this. I know what this feels like because maybe of seeing it which is so powerful, because that you're doing that now for somebody who obviously your own family, but who knows who else to see that when they're like hey, I know what this looks like and I could do it too, because to rinse Sally.

Speaker 3:

That's you. I love that. Do you have any other deep questions.

Speaker 2:

Greg, I feel like you have one more deep question in here.

Speaker 3:

I don't know, if he asks me one more, I might start crying he always goes deeper than you're like.

Speaker 2:

We're like oh, this wasn't expecting.

Speaker 1:

The truth of it is we connect through our suffering and that's how we connect. That's how you know people are human. Everybody has that person that's spoken in their life, that they loved and adored, and they're not here anymore. That makes you human.

Speaker 2:

Yeah.

Speaker 1:

And people want to deal with humans. You know what it's time for.

Speaker 2:

Yes, it is time for rapid fire, which we did not prepare you for, so this is your opportunity to answer questions on the fly. Okay, so, other than your great-grandmother, shout out a mentor in your life. Somebody who has really been important in your life.

Speaker 3:

Somebody who has really been, uh, important in your life I'll have to say my fiancee, I wouldn't call him a mentor, okay, okay, he could be a mentor. He's really helped me grow. Yeah, god, that's beautiful.

Speaker 1:

I was I told our last guest that I heard this. This is great, you'll love this. You fall in love with the person. You are when you're with that person.

Speaker 3:

That's true love. That's so sweet, isn't that?

Speaker 1:

cool.

Speaker 2:

I love that yeah, okay, north or south for vacation oh south.

Speaker 1:

Like really far south, like Antarctica south, I'd might as well, go north.

Speaker 2:

Yeah, like the whale watching Alaska, or like the beaches of the south, yeah, beaches of the South definitely. Okay, Coke or Pepsi. Or do you not drink soda? I don't really drink soda, oh there we go.

Speaker 3:

What's your favorite?

Speaker 1:

beverage Jen.

Speaker 3:

Water.

Speaker 1:

Water, hey, water, yeah. If I'm not drinking water, it's probably orange juice, like water from the Alps of France or like where.

Speaker 3:

It has to be purified. Okay, yeah, purified water. Spring water just doesn't sit well with me.

Speaker 2:

Really, I've heard that before. I don't like purified water, I want spring water.

Speaker 1:

That makes no sense Like one of those hydrogen things makes hydrogen water.

Speaker 3:

Yeah, I've heard a lot about that lately.

Speaker 1:

I got the one that does it feel like you're drinking air. No, no, it actually just makes your body like wakes up.

Speaker 2:

It's yeah when you got to get about 4.5, or it doesn't really do much so I get my water like that from 321 wellness and boardman lucia, who we interviewed, and let me tell you there's been times I've been carrying around Bible, bibles, bottles. And I'll start feeling I'll start feeling that is so true Bottles and Bibles in my car.

Speaker 2:

And I'm like I'm starting to feel lethargic and then I'm like, oh, I think I need some water. And it does it like, literally, it makes you feel like it's yeah, anyway, okay, so water Very good. Lat, literally it makes you feel like it's yeah, anyway, okay, so water Very good. Latest favorite book or most influential book that you have read or the book you're currently reading.

Speaker 3:

Okay, I'm currently reading. I'm not a huge reader Rich Dad, poor Dad so I actually just started it, but I played like the little game that they used to have. So I just yeah, yeah and yeah.

Speaker 1:

So just reading that right now Nice, when are you going to write your book?

Speaker 2:

Rapid fire. What am I going to write?

Speaker 3:

I used to write like little story books, but I don't know. Say a year, say a year, okay, 2027. Oh, there we go. Oh wait, that was really soon. Hey, 2027. I'll be honest with you.

Speaker 1:

Writing.

Speaker 3:

I'll be honest with you Writing a book is cake. Writing a book is very easy.

Speaker 1:

Editing a book is a pain in the rear end, and if you edit as you write, you'll never get it done. You just got to write the darn thing, make an outline, write the book and be done.

Speaker 3:

And have someone else edit it. Have someone else edit it.

Speaker 2:

You can yeah?

Speaker 1:

You can yeah.

Speaker 2:

The other day at 3 in the morning I'm off track here but the other day at three in the morning I was down at my office in downtown youngstown and I was like, working on this work of fiction that I have been thinking about for years, and that's exactly. I was like I'm just gonna write it and edit it later. So thanks, greg, you just gave me confirmation the first book can take a lifetime.

Speaker 1:

The second book takes 18 months because once you learn how to do it. You know how to do it, but the first book can take a lifetime. The second book takes 18 months, because once you learn how to do it, you know how to do it. But, the first book takes a lifetime. Wow, all right.

Speaker 2:

Thanks for joining us for Rapid.

Speaker 3:

Fire. Thanks for having me Real quick.

Speaker 2:

Board my neighbors.

Speaker 1:

And where do they get? How do they get a hold?

Speaker 3:

They can reach me at 330-333-8227.

Speaker 1:

And I'm to Brent's alley. There you go.