🇮🇹 EP-204: Unveiling Italian Roots and Entrepreneurial Passion with Michael Carioscia 🇮🇹

🇮🇹  Feugetaboutit and join Mike and Mike as they take us through this Italian American journey of dedication to preserving traditions and community

👋 Introducing Michael Carioscia
Michael Carioscia, the owner of Hardcore Italians, an online entertainment and apparel store. This lifestyle brand, born from Italian roots, showcases an array of options, reflecting the essence of Italian culture and community.

👕 From Apparel to Lifestyle Brand
Mike Carioscia delves into the concept behind Hardcore Italians, highlighting its evolution from an online store to a lifestyle brand. He explains how the brand's continuous innovation in design and quality has been at the forefront of its journey. 

🇮🇹 Nostalgic Italian Childhood
Discover Mike's cherished memories of growing up in an Italian family, where his grandparents instilled invaluable life lessons and the appreciation for life's simple pleasures. From the warmth of his grandparents' home to the entrepreneurial spark that led to his online venture, Mike's journey unfolds.

🚀 Entrepreneurship: A Leap of Faith
Mike Carioscia shares his pivotal turning point - the decision to leap into entrepreneurship. Inspired by Gary Vaynerchuk 's wisdom, he transformed a hobby into a thriving business. 

🤌🏼Carrying Forward Family Values
Mike discusses the profound support he received from his grandparents and family. He emphasizes that Hardcore Italians is more than just merchandise; it's about a shared mission and community. The brand's designs and slogans stem from the heart of their family, creating an authentic connection.

📈 Defining Success: Beyond the Surface
The conversation shifts to Mike's perspective on success. He discusses the deeper connection he aims to establish with his audience, focusing on preserving Italian American values. Mike delves into the significance of community engagement and the power of sharing cultural heritage.

🚫 Navigating Doubts and Negativity
Addressing naysayers and negative influences, Mike shares his insights on dealing with skepticism, even from well-meaning loved ones. He echoes Gary Vaynerchuk's sentiment that sometimes, naysayers emerge from a place of care and concern. The conversation extends to other exciting endeavors to benefit his customers, such as their recent Perillo Tours' partnership that offers a chance to win a trip to Italy! 

📚 Book Recommendations
As the episode comes to a close, Mike Carioscia offers book recommendations for the audience: "Rich Dad Poor Dad" and "How to Win Friends and Influence People."

Hardcore Italians’ Website: https://www.hardcoreitalians.com/

Michael Carioscia’s Instagram: https://www.instagram.com/mikecarioscia/