In this eye-opening episode of our podcast, we delve deep into the realm of Environmental, Social, and Governance practices in the marketing world, with a special focus on the importance of Equity, Diversity, and Inclusion within this framework. Join us as we explore how these three essential pillars are interwoven and crucial in shaping the future of responsible marketing.
Our guest, Lisa Genovese, President of BottomLine, leads professionals from the marketing sectors and sheds light on the undeniable connection between ESG and marketing all while highlighting the pivotal role EDI plays in driving positive change. We learn how ESG initiatives are no longer optional but a fundamental requirement for businesses to thrive in an ever-evolving market landscape.
Together, we examine the challenges and barriers faced by marketing professionals, and business owners, while implementing EDI in ESG and explore steps to overcome them. From fostering diverse talent within marketing departments, and organizations in general, to promoting inclusive campaigns and product development, Lisa provides valuable insights on cultivating a culture of equity and belonging. We uncover how ESG-focused consumers are seeking alignment with their values, and how businesses that prioritize EDI can attract a loyal and engaged customer base.
Tune in to this episode as we explore the symbiotic relationship between ESG and marketing, demonstrating that ethical practices are not just a trend but a crucial aspect of sustained success in the modern business landscape.
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