The Property Unleashed Podcast

Transforming Property Dreams into Reality

• Mark Fitzgerald • Episode 301

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The episode emphasizes the necessity of taking action rather than just absorbing knowledge in property investment. We discuss the fears holding individuals back, the importance of community support, and the need for persistence in transforming knowledge into success. 
• Discussing the action gap between knowledge and execution 
• Overcoming fears related to sales and marketing 
• The vital role of community support 
• Strategies for recognizing and doing good deals 
• The importance of self-investment in education and training 
• Emphasizing persistence and consistency for success 
• Encouraging effective communication for building relationships 
• Analyzing risks without succumbing to fear 
• Strategies for refining marketing efforts and deal analysis 
• Concluding thoughts on seizing opportunities for a brighter future

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Speaker 1:

You know what to do, so why aren't you doing it In today's episode? I'm going to have a little chat with you and be honest with a lot of people out there Now. Some people pick up on the information that is out there and some people just do not. They like absorbing the information is out there and some people just do not. They like absorbing the information. They feel safe in the environment, but they're not taking the steps to move themselves forward in a consistent basis, and that's what you need Consistency and persistency.

Speaker 1:

I'm very fortunate to be in a position where I help a lot of people now start and grow property businesses, where I help a lot of people now start and grow property businesses, whether that's in HMOs, serviced accommodation, rent to rent or other industries as well. And the one thing that I keep seeing time and time again is people who have the knowledge but do not do anything with it. It's almost as bad, as they say, as being able to read but not reading. What's the point? Now? You get your course junkies, as people say, people that like to go around. They like to do all these courses safe in the environments that they haven't actually got to do anything, but when push comes to shove, they start looking for the next course rather than actually just doing the hard work that you need to put in. But what is hard work? Is it really hard to go out there and build something to create a better future for yourself? It might not be hard, but it will be work. You have to put the effort into these, and some people don't like to put the effort in. Do you know if you were digging holes in the streets or you were in the army and you were training and you were going to war or things like that? That's hard, that is hard graft, doing those things. But really building a property business is it hard? I don't think so. It's about learning the right techniques, the right things to say.

Speaker 1:

You need to be a salesperson. You need to be a salesperson for yourself. If nothing else, why? Because you're going to be selling your services, you're going to be talking to people, you're going to be building rapport. So you need to be good at marketing as well, and those are two things that a lot of people outside of our industry look at and frown upon. Oh, marketing. Don't like to be in front of everybody. Don't like to be telling everybody what I do, it looks like I'm bragging or sales. Oh, I don't want to be salesy. Oh, nobody likes anybody that's salesy. And those are two things that if you want to be a successful property investor or business owner in anything that you have to become very, very good at, you need to be able to communicate people and you don't have to be salesy.

Speaker 1:

I'm not salesy in one bit. If you ever speak to me, or you talk to me or you want to ask me questions about any of my training, coaching or support, I will never sell to you. I'll tell you exactly what's on offer and then it's up to you to go away and choose whether or not we are a compatible fit. I would also like to say, on top of that, I'm looking to see if you're a compatible fit for what I've already built as well, because I have some fantastic communities with support that help people to achieve their goals. So not only do they get the education from me, they get the training and support from me. They also have a safe community to be able to ask questions in, which is absolutely priceless, and one of the best things that I've ever done is I've made sure that nobody pays for those communities. Those communities are built up by people that want to be there. They're not paying to be there and for me, it's a great position to be in A lot of places. A lot of companies, a lot of things want to charge you to stay in communities. I believe that you should pay some sort of fee to do training that can completely change your life, because if you pay for something, then you normally pay better attention to what you're doing.

Speaker 1:

If it's free, I've seen people use my free resources on the Property Unleashed website. If you want those, go and help yourself. But I've seen people getting the information off of the free resources listening to the podcast. I have a podcast now with over 300 episodes. There's a lot of people now because I can see the stats that have listened to those episodes. On those episodes I talk about how to negotiate, how to market, how to do deals, how to set them up, how to find them. Everything is in there and still people don't do anything with what's free.

Speaker 1:

But I'll tell you now, the people that actually come and join the training or the coaching, they are people that really want to achieve and they will not give up. They will push themselves out there. So it's absolutely amazing that you know, with the internet the way it is now. You can go on your YouTubes, your podcasts, you can read the books, you can get the information that you need, but it's what you're going to do with that. Information is really what matters, and so many people have the skills, have the information, but don't do anything.

Speaker 1:

You need to really take a long, hard look. If you think this could be you, if you're at the beginning of any journey and you've stumbled across this video or podcast episode and you've thought to yourself do you know what? That's not going to be me, I'm fine, I'm going to get out there. Then make sure you ask yourself this one vital question and be completely honest with yourself If I get a deal that I'm 100% sure myself that is a deal, but nobody else has checked it or anything because obviously your first deals you want other people to be there to support you to check those deals. So, like I say, do make sure you are in some sort of community where they will look at your deals and they'll tell you if it's a good deal or not, which is something that I've always done and my community do to help and support each other as well, because that is vital. We don't want to be doing bad deals. But ask yourself if I get a deal, it's been checked, it's 100% a go. What's stopping me? Would I be scared to do that deal? Now, in a lot of cases, people will say, no, I wouldn't be scared, I'd just get that deal done. Mark my words when push comes to shove, when you sign on a dotted line, there is always a little voice in your head that says, whoa, this could be risky. What if it all goes wrong? It's going off. Now, if you think to yourself now, I don't have a little voice like that, that is a little voice telling you that, okay, so we all have that little voice.

Speaker 1:

You have to make sure that you are doing good deals, but you also have to make sure that you take action. Do the right deals, do professional deals, business to business deals. Never get yourself locked into any agreements that you cannot get out of, because that is bad business. Now, if you're buying properties yes, you are going to commit to it, you are going to draw a line in the sand, step over that and you're going to purchase that property. If you're doing rent-to-rent deals, you want to have break clauses in your contracts because you never know what might happen. But equally to that, it's a safe option, it's a good option and it means, then, that you are professional, you know what you're doing and you're getting out there.

Speaker 1:

But mark my words, when push comes to shove, a lot of the times when we come to do a deal, we talk ourselves out of it. We put an offer in. We know it's going to be a low offer. We, in the back of our mind, pretty much know it's going to be rejected. They say no. We say, oh wow, that was close.

Speaker 1:

I nearly did a deal then and you never follow up and you never actually chase up to find out why that deal didn't happen. And if that's ever been you and I'm talking from experience here that I've done it before, I've put an offer in before I didn't really want the property. I'll be quite honest with you. Even though early on I needed to get deals, I didn't have a choice. I took voluntary redundancy, so I needed good deals to start financing my life so that I could keep the lights turned on and stay in business. So for me, I was going out there that I could keep the lights turned on and stay in business. So for me, I was going out there, but there was a few properties that were a bit more run down and weren't quite right for me. I did still make offers on those because I thought if I can get it at this low offer, I can potentially then afford to be able to put a bit of money into the properties. But I didn't get those deals. But I saw quite early on then that it was almost a relief. Oh, I don't have to do that now.

Speaker 1:

Rather than actually chasing up now, I chase up. If it's a deal I want, I'll put it in there, I'll make them an offer and then I will if they say no and they should say no initially anyway. So I'm expecting that To say yes straight away. I've offered too much, haven't I? But I normally then follow up and say what don't you like about the deal? Now, most of the time it's going to be the numbers. It's not enough money, it's not enough, okay. So what would be enough money? Do you know If I could build a magic wand and give you a great result that would help you right here and now? What would that be? Let's get some guidelines there, because people can be very cagey when it comes to money and finances and things, but I'm talking more to the guys and gals, the boys and gals, everybody out there who realistically knows what to do in the back of their minds.

Speaker 1:

Now, we might have gaps, maybe you haven't done training and things, and that's what's scaring you and that's what's putting you off, because you've got gaps or you potentially got gaps. As the old saying goes, you don't know what we don't know. In whatever it is that you're trying to do, the first thing I would say, then, is invest in yourself. Invest in some training, some knowledge, so that you can, you know, paste over those cracks, so to speak, so that you can move yourself forward. I'm the type of person you give me a bit of a roadmap. I don't need to reinvent the wheel. I've learned this very early on. All I have to do now is follow in other people's footsteps, people that have achieved what I want to achieve, and if they put together something whether it's a book, whether it's a training, whether they've got it in a podcast or the videos or whatever out there I will basically follow it step by step. I won't skip the gears, which is what I was going to say there, a lot of people like to do step one and two. That's nice, and then they want to jump straight to step six, and then they say it doesn't work.

Speaker 1:

It's a bit like your marketing. You can send a handful of letters to landlords and say never got a response, doesn't really work. You can send hundreds and hundreds of letters and then say it doesn't really work. Trust me, it does work. You just got to be consistent and persistent. You can't be scattergun. You've got to do campaigns to certain areas. If you do that, you will start to see leads, you will start to get results, unless your marketing that you're putting out there is pretty poor, in which case, then it's a case of going back and testing things. In businesses, they test things when they put marketing out there. Not all campaigns are absolutely gold. Not everything works. We test things, split test things.

Speaker 1:

But you've got to be out there, you've got to be seen, you've got to be talking to people and you've got to embrace it. And if that's you now and you're thinking to yourself, I can embrace what I want to achieve. I'm quite happy, even though I'll be a little bit nervous in the beginning, to tell everybody what I'm doing and I want to put offers in and I'm going to put money where my mouth is OK and it might cost me a few quid to do this, but in the long run I'll be able to make that money back. If that's you and you're 100% ready to rock and roll, then go out there and get stuck in, but do not be afraid to invest in yourself. There aren't people out here that are trying to take all of your money and stuff. If you invest in yourself and you get good training whether that's with us, whether that's with any other companies do your due diligence on those things. Speak to those companies. Speak to those people. Are they going to be a faceless one where you'll see them just at the beginning but you'll never see them again? Or are they going to handhold you all the way through this process and help you to achieve the results and the goals that you want? But you have to do the work. Okay, you have to do it.

Speaker 1:

I have a few different businesses now. We have property businesses and we have some other businesses outside of property, which I like, because I like the diversification and for me it was always about business Building a property business. I could systemize that I didn't have to do all of the running around. I could be the director of that business, no matter what the size of it was. That was always my intention from the word go, and that's what we help people with with the rent to rent business builder, because that's what it is. But again, you can give everybody the knowledge, you can share all the training and everything, but it's really when push comes to shove. They want me in their corner. They want to be able to send their deals over to me.

Speaker 1:

Mark, is this a good deal? I'll have a look at it. No, it's not. Those numbers aren't quite right. We need to renegotiate or potentially, on your offer letter, change those numbers. Or is my marketing good? It is, but I would tweak this, this and this, because I've seen this work in the past. It's those sorts of things that will really make the difference in what you're trying to do.

Speaker 1:

But have a good long hard. Think about that question. If I get a deal, will I be scared to do it and answer it, really answer it honestly? For me I was. I still sometimes now, when I sign a deal, have that voice going off. But I can. Basically I can push it to the back of my mind and I can keep going. Why? Because I've been there and done it a few times.

Speaker 1:

Particularly when it's early on, you're doing a bit of what we call a leap of faith. You're signing a deal on a contract and you're hoping for the best because you don't actually know, because you've never done it before. So, again, get yourself into a community of like-minded people that you can share your numbers with. Show them is this a good deal? Yes, it is. You'll be safe in that knowledge. And then there should be nothing, nothing that stops you from achieving the results that you want to achieve in your property investing.

Speaker 1:

So if you need any help with that, check out thepropertyunleashedcom. We have free tools and resources on there deal analyzers so you can stack those deals. We have masterclass trainings for rent-to-rent service accommodation HMOs. We have some e-books in deal sourcing again, rent-to-rent service accommodation, all of the sort of strategies that you can cash flow very, very well. So check it all out at the Property Unleashed, including the podcast, the Property Unleashed podcast. The podcast, the Property Unleashed podcast, which is there and lives there, and the free resources tabs.

Speaker 1:

I put those out there to help you. Why? Because what goes around comes around in life. You might use some of those resources and get an amazing result. And if you do reach out to me and tell me that you did, and if you want to come on the journey with us, so to speak, and let us support you on that, then of course let's have a chat. That's all I do is have a conversation with people, see whether we're right for you or whether you're right for us as well, but make sure you are going to take action, because there's lots of great deals out there right here, right now.

Speaker 1:

There's lots of opportunity out there, and if you're sat on the fence sapping up all the information but not doing anything with it, then you are really, really missing out, and I bet you any money in five to 10 years time you'll look back and say do you know what? I wish I'd got started sooner. I always say that about myself. I wish I got started sooner, but the fact of the matter is I got started. I'm now close to seven years into this journey and I'm loving every minute of it. So I hope this episode's helped you. If it has. Feel free to like, subscribe, share it if you have enjoyed it. If you haven't enjoyed it, then just leave it where it is. How about that? But no, it's been great to have you and I'll see you again very soon. Take care and bye for now.