The Leadership Learns Podcast

Building and Repositioning Global Brands

July 10, 2023 Peter Rabey Season 3 Episode 20
Building and Repositioning Global Brands
The Leadership Learns Podcast
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The Leadership Learns Podcast
Building and Repositioning Global Brands
Jul 10, 2023 Season 3 Episode 20
Peter Rabey

In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory – a WPP company. 

Claudia’s impressive two-decade career spans entertainment, publishing, and digital media. She has launched, repositioned, and grown several brands including Comedy Central, southparkstudios.co.uk, and Gain Theory. 

From creating sustainable business growth, to balancing short and long-term marketing goals, tune in now to gain invaluable knowledge from a true industry expert! 

Discussions in the episode:

  • Biggest challenges when building recurring revenue
  • The metrics marketing teams should be measuring
  • Positioning a global brand: where leaders go wrong
  • The role of storytelling 
  • Creating authentic campaigns for social justice and equity

Click here to reach out to Peter Rabey direct 

Like this show? Please leave us a review. Every review helps. 

Show Notes

In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory – a WPP company. 

Claudia’s impressive two-decade career spans entertainment, publishing, and digital media. She has launched, repositioned, and grown several brands including Comedy Central, southparkstudios.co.uk, and Gain Theory. 

From creating sustainable business growth, to balancing short and long-term marketing goals, tune in now to gain invaluable knowledge from a true industry expert! 

Discussions in the episode:

  • Biggest challenges when building recurring revenue
  • The metrics marketing teams should be measuring
  • Positioning a global brand: where leaders go wrong
  • The role of storytelling 
  • Creating authentic campaigns for social justice and equity

Click here to reach out to Peter Rabey direct 

Like this show? Please leave us a review. Every review helps.