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The Leadership Learns Podcast
The Leadership Learns podcast is on a mission to unlock exclusive insights and wisdom from the top business leaders shaping the future. Join host Peter Rabey, CEO of the X4 Group, as he has candid conversations about the triumphs and challenges of leadership, scaling, funding and building a culture of success. Discover the secrets behind the world's most successful companies and learn from their biggest mistakes along the way. Connect with Peter Rabey: https://www.linkedin.com/in/peterrabey/
The Leadership Learns Podcast
Building and Repositioning Global Brands
In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory – a WPP company.
Claudia’s impressive two-decade career spans entertainment, publishing, and digital media. She has launched, repositioned, and grown several brands including Comedy Central, southparkstudios.co.uk, and Gain Theory.
From creating sustainable business growth, to balancing short and long-term marketing goals, tune in now to gain invaluable knowledge from a true industry expert!
Discussions in the episode:
- Biggest challenges when building recurring revenue
- The metrics marketing teams should be measuring
- Positioning a global brand: where leaders go wrong
- The role of storytelling
- Creating authentic campaigns for social justice and equity
Click here to reach out to Peter Rabey direct
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