Scaling Smart: Leadership, Strategy & the Future of Work with Maren Schlieper, Head of Strategy at HudsonGoodman

In this episode, we welcome back Maren Schlieper, an experienced startup and scaleup executive, for her second appearance on the podcast. Maren dives deeper into the realities of sustainable growth, the future of leadership and how founders and executives can build companies that scale effectively.

With over 14 years of experience in the European startup and scaleup space, Maren has achieved major milestones including a successful exit at DeinDeal and helping to build unicorn company wefox in senior roles such as Chief Strategy Officer and Chief of Staff. She currently serves as Head of Strategy at HudsonGoodman, holds a board seat at medudoc, and advises startups across industries as a coach and mentor.

Discussions in the episode:

• Key lessons from scaling wefox and building high-growth teams
• The paradigm shift toward healthy scaling (and what it really looks like!)
• Building internal alignment: how to make strategy understandable at every level
• Execution done right: bottom-up feedback, prioritisation, and accountability
• The human cost of hypergrowth, and how leaders can build resilient teams

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