The Cattle Business Weekly

Is beef the answer to Mexico's obesity problem?

South Dakota trade mission stirs interest in Beef Logic program By Codi Vallery-Mills Mexico has watched its childhood obesity rate steadily increase in the past 20 years. So, when South Dakota rancher Todd Mortenson brought up Beef Logic on a recent trade mission trip to Mexico, he had people’s attention. Mortenson serves on the board of Beef Logic, which facilitates Build Your Base with Beef – a nutritional program for athletes and their families. “They face the same problems that we do in this country as far as getting kids to eat what they should eat and what they want...

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