The Cattle Business Weekly

Beef Promotion Operating Comm. Approves $38.1M

In programs of beef promotion, research, consumer information, industry information, foreign marketing, and producer communications In action at the end of its September 3-4 meeting in Denver, Colo., the Beef Promotion Operating Committee (BPOC) approved Checkoff funding for a total of 14 “Authorization Requests” – or grant proposals – for the fiscal year beginning October 1, 2025. The committee, which includes 10 producers and importers from the Cattlemen’s Beef Board and 10 producers from the Federation of State Beef Councils, also recommended full Cattlemen’s Beef Board approval of a budget amendment to reflect the split of funding between budget categories...

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