The Cattle Business Weekly

Rook named 2025 Friend of the Beef Industry

  BROOKINGS, S.D. — Sept. 15, 2025 — Michelle Rook has been named the 2025 recipient of the South Dakota State University Friend of the Beef Industry award for her contributions to the South Dakota beef industry. Currently the national news and market reporter for Farm Journal, Rook has spent her career covering the beef industry, and South Dakota agriculture in general. “I am honored to be recognized as a friend of the beef industry, and humbled since there are so many people that deserve this award,” Rook, a native of Clear Lake, said. “I’ve been fortunate throughout my career...

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