The Cattle Business Weekly

BetterFed Beef: Best of Both Worlds

A locally sourced, producer-owned, certified and locally processed beef system seems like a dream for most cattle producers, but there are 17 family farms in the Upper Midwest that have cracked the code. BetterFed Beef partners with multi-generational, family-owned lockers across the Midwest to process and distribute its certified ONYA® beef. A Longtime Dream BetterFed Beef was founded by longtime friends Dr. Tom Peters, a long-time cattle nutritionist in the region, and Max Winders, a businessman in the international agriculture and nutrition space. The pair had always talked about building a business and private label beef line, which Dr. Peters...

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