The Cattle Business Weekly
For cattlemen, by cattlemen is this podcast bringing you the latest in cattle industry headlines straight from the news desk of The Cattle Business Weekly in South Dakota. It's a dose of what's happening in markets, on the ranch and in Washington, D.C. It's news about everything that impacts a cattle operation's bottomline (aka profit). Listen to us in the feed truck, on the way to a cattle sale or on the porch with a beer! We promise you won't go away without having learned something.
The Cattle Business Weekly
Consumers Want Beef
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Beef producers can take heart: Americans still love beef and are willing to pay for it. But, the modern consumer is far from a single, predictable buyer. “Today’s marketplace includes more distinct generations than ever before,” said Mandy Carr Johnson, Ph.D., senior executive director of scientific affairs for the National Cattlemen’s Beef Association (NCBA). Generation Alpha is just entering its teen years. Gen Z runs up to about age 30. Millennials typically span 30 to about 45 years, and Gen X is from about 45 to 60 years. And, baby boomers and the silent generation are still buying groceries, she...