Florence Cassell, Founder and Creative Director of Studio Floc, talks about why she was an early adopter of the 4 day week, explains how it benefits everyone, from employees to clients and leaves us with her top tips for utilising the 4 day week model.

Florence is the Founder and Creative Director of Studio Floc, an award-winning, B Corp-certified graphic design agency. After studying at Chelsea College of Art and Brighton University, she started her career in London, working across design agencies before launching Studio Floc in 2018 to combine creative excellence with meaningful impact.

She leads a growing team dedicated to crafting brand identities that help businesses communicate their purpose with clarity and confidence.