In this episode, Jared talks about the importance of a musician's website and how it can be optimized to function as a marketing funnel. He emphasizes the significance of having a website that serves a clear purpose and achieves specific goals, rather than just being aesthetically pleasing. Using his own experience, he explains how a marketing funnel can help musicians achieve success in the private events business. Jared also provides tips on how to drive traffic to a website, and suggests ClickFunnels as a platform that is specifically designed for building marketing funnels.