3 Marketing Strategies for Collision Shops | Ep. #129
Body Bangin'
What does it really take to bring more cars through the door, win trust in your community, and future-proof your shop’s marketing?
In this special solo episode of Body Bangin’, I’m breaking down the 3 most common questions I get about marketing in the collision repair industry, straight, simple, and actionable.
Here’s what you’ll learn:
- Why SEO (and now AEO—Answer Engine Optimization) is the key to showing up on Google and AI search tools
- How to stop wasting dollars on scattershot community sponsorships and build presence that actually drives work
- The overlooked “marketing move” hiding right in front of your shop: curb appeal and customer confidence
I’ve been in your shoes as a shop owner, and now I work with shops every day to grow smarter and faster. This isn’t theory. These are real strategies you can start using today.
👉 Whether you’re just getting started or looking to refine your shop’s approach, this episode gives you a clear roadmap for marketing that works.
🔔 Don’t miss an episode—subscribe now for more real talk on marketing and leadership that helps your shop grow.
👇 RESOURCES & LINKS:
📧 Work with me: collisioncentermarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
The Collision Repair Step Too Many Shops Skip | Ep. 128
Body Bangin'
What does it really take to repair cars the right way, protect your shop from liability, and actually get paid for the work you do?
In this power-packed episode of Body Bangin’, I sat down with Alex Stapleton (North American Sales & Marketing Director at Spanesi) to dig into the real ROI of pre-measuring—and why it’s the missing link in too many shops’ processes.
We pulled back the curtain on the truths (and myths) around pre-measuring, blueprinting, and how measurement can transform both shop profitability and customer trust.
What you’ll learn in this episode:
⚡ Why skipping pre-measurement is costing shops more than they realize
⚡ How to turn measuring into a billable, documented operation (and add hours to every RO)
⚡ The fastest way to make pre-measurement part of your SOPs without slowing production
⚡ How to use measuring as a marketing tool to show customers you repair cars the right way
⚡ Why training, consistency, and leadership—not just buying equipment—separate successful shops from the rest
If you’ve ever wondered whether pre-measurement is “worth the time,” or how to make it a profit driver instead of a headache, this conversation is your playbook.
🎤 Don’t miss this episode with one of the industry’s straightest shooters—Alex Stapleton of Spanesi.
🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.
📧 Connect with Alex Stapleton:
LinkedIn: https://www.linkedin.com/in/alex-stapleton-/
Facebook: https://www.facebook.com/alex.stapleton.5
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
The Truth About Collision Certifications | Ep. #127
Body Bangin'
What does it really take to build trust, lead with integrity, and shape the future of the collision industry?
In this power-packed episode of Body Bangin’, I sat down with three leaders who aren’t afraid to get real about certifications, training, and what shops need to do right now to thrive:
👉 Steve Fishe – Owner of Plan B Auto Body & President of TCRA
👉 Jerry Dalton – Owner of Dalton Collision & Board Member of TCRA
👉 Brent Henkle – Training Manager at Elite Body Shop Solutions & Secretary of TCRA
We pulled back the curtain on the truths (and myths) around shop certifications, dealer sponsorships, and the actual ROI of being “certified.”
What you’ll learn in this episode:
⚡ Why most owners misunderstand the value of certifications
⚡ How shops can use certifications as a marketing tool instead of a liability
⚡ The hidden costs shops never calculate before chasing that badge
⚡ What consumers think “certified” means vs. the reality in the industry
⚡ How training, accountability, and leadership separate the shops that say they’re certified from the shops that actually live it
If you’ve ever wondered whether certifications are worth it—or how to leverage them to actually grow your business—this conversation is your playbook.
🎤 Don’t miss the chance to connect with these pros live at the Music City Collision Conference in Nashville, TN — September 26–27, 2025.
👉 Register here: https://mytcra.com/music-city-collision-conference/
🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.
👇 RESOURCES & LINKS:
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037
🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA
📧 Connect with our guests:
Steve Fishe – steve@planbautobody.com | https://www.linkedin.com/in/planbautobody/
Jerry Dalton – jerry@daltoncollision.com | https://www.linkedin.com/in/jerry-dalton-91ab521b/
Brent Henkle – brent.henkle@elitebodyshopsolutions.com |https://www.linkedin.com/in/brent-henkle-b5916213/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Don’t Sell Your Shop Without Hearing This First | Ep. #126
Body Bangin'
What happens when the money meets the mission in the collision world?
In this value-packed episode of Body Bangin’, we bring together two powerhouse voices shaping the future of the industry:
👉 Laura Gay, founder of Consolidation Coach and host of Consolidation Nation
👉 Matt DiFrancesco, collision financial advisor and host of Your Business, Your Life
They dive deep into the realities behind the scenes of selling, scaling, and surviving in the ever-shifting collision repair landscape.
You’ll learn:
💰 What to actually expect when selling your shop—and what most owners get wrong
🧠 How to emotionally prepare for a transition (even years before it happens)
🚫 Common traps shops fall into when growing too fast or too big
📈 Why knowing your numbers is the ultimate power move
💡 How to future-proof your business in a consolidating market
If you’ve ever wondered when to sell, how to grow smart, or what it means to build a legacy beyond the business, this one’s for you.
🎤 Catch Laura and Matt live at the Music City Collision Conference this September 26–27 in Nashville!
🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.
👇 RESOURCES & LINKS:
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037
🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA?si=0df935d45b4c4786&nd=1&dlsi=e90b85e41e284f1f
▶️ More Body Bangin’ on YouTube: https://www.youtube.com/channel/UCwbN0Tv3xo9RFBDNN2G5SjQ
📧 Connect with our guest pros:
Laura Gay – laura@consolidationcoach.com
Matt DiFrancesco – matt@highliftfin.com
🎙️ Check out their podcasts:
Laura – Consolidation Nation → https://www.youtube.com/watch?v=yVv9MS8SmNI&list=PLtFC3wzeOyPmcCfKlhyRV_IO3iL82q4k7
Matt – Your Business, Your Life → https://www.youtube.com/@highliftfinancial
🔗 Connect on LinkedIn:
Laura – https://www.linkedin.com/in/laura-gay-b5b576156/
Matt – https://www.linkedin.com/in/matthew-difrancesco/
🌐 Learn more:
https://consolidationcoach.com/
https://highliftfinancial.com/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
The Truth About Accountability in Collision Repair | Ep #125
Body Bangin'
In this no-holds-barred episode, Micki Woods sits down with Kyle Motzkus and Clay Hoberecht, two industry pros who say what others won’t.
They get brutally honest about the lack of accountability in the collision world, calling out fake certifications, clout-chasers, and shops that talk a big game but don’t follow OEM procedures.
What you’ll hear:
- Why ego is killing repair quality and what real leadership looks like
- RTA: consumer protection or shop-owner trap?
- The shocking truth about “certified” shops not following procedures
- What happens when you stop building your business around insurers
- How focusing on your people actually fuels your growth
This one pulls no punches. If you’ve ever questioned how the industry operates or your place in it don’t miss this.
🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.
👇 RESOURCES & LINKS:
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037
🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA?si=0df935d45b4c4786&nd=1&dlsi=e90b85e41e284f1f
▶️ More Body Bangin’ on YouTube: https://www.youtube.com/channel/UCwbN0Tv3xo9RFBDNN2G5SjQ
🔗 Follow Micki on LinkedIn: https://www.linkedin.com/in/micki-woods-36374121/
🚀 Need help growing your shop with marketing that actually works? Visit https://mickiwoodsmarketing.com/
📧 Connect with our guest industry pros:
Clay Hoberecht: bestbodyshopinwichita@yahoo.com
Kyle Motzkus: kmotz23@gmail.com
instagram.com/bluecollarkyle
https://www.facebook.com/BLUECOLLARKYLE/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Mental Health in Collision Repair | Ep #124
Body Bangin'
In this powerful and deeply personal episode, Micki Woods sits down with industry leader Andy Tylka, owner of Tag Auto Group and founder of Brake the Stigma, to talk openly about mental health in the collision industry.
This isn’t your typical business podcast. Andy shares his own mental health journey, from years of struggle and stigma to building a culture of support across his 15+ locations. Whether you’re an owner, tech, CSR, or just someone trying to keep it together…you’ll want to hear this.
Here’s what you’ll learn:
- How Andy’s personal story led to a mental health movement
- The reality of anxiety, ADHD, addiction, and stress in the industry
- What shops can do today to support their team’s well-being
- Why mental health resources lead to better performance, better retention, and stronger teams
- Free tools and next steps you can implement in your shop right now
🎯 This episode is for anyone who’s ever felt overwhelmed and for every shop that wants to do better by their people.
🔔 Subscribe now on YouTube, Spotify, or Apple Podcasts so you don’t miss future episodes that go beyond the paint booth and into what really matters.
👇 RESOURCES & LINKS:
🎧 Subscribe to Body Bangin’ on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA
▶️ More Body Bangin’ on YouTube: https://www.youtube.com/@BodyBangin
📧 Connect with Andy Tylka: andy@tagautogrp.com
🌐 Learn more: https://brakethestigma.com
📧 Mental health resources or questions: info@brakethestigma.com
🔗 Follow Micki on LinkedIn: https://www.linkedin.com/in/micki-woods-36374121
🚀 Need shop growth strategy? DM Micki or visit https://mickiwoodsmarketing.com/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
How Two Shop Owners Changed Collision Repair | Ep #123
Body Bangin'
In this powerful episode, Micki Woods is joined by Jeff Butler and Justin Lewis—two shop owners who fought for years to protect collision shops and consumers alike, and won.
They helped pass a groundbreaking Right to Appraisal (RTA) bill in Washington, and they’re here to share what every shop owner needs to know about it—and how to take action in your own state.
Here’s what you’ll learn:
✅ What RTA Actually Is: Why it matters, how it works, and why most shops are still misunderstanding it.
✅ Why WA Had to Step Up: How insurers were writing RTA out of policies—and how Jeff and Justin fought to make it mandatory.
✅ “Competent Appraiser” Defined: What that term really means (and why a boat damage appraiser has no business near a Tesla claim).
✅ What Shops Can Do Now: Whether you’re in WA or not, here’s how to educate customers, document better, and fight smarter—not harder.
If you’ve ever been short-paid, ignored by insurance, or frustrated with the lack of leverage, this episode is a must-listen.
🔔 Subscribe now on YouTube, Spotify, or Apple Podcasts so you don’t miss what’s next.
👇 RESOURCES & LINKS:
🎧 Subscribe to Body Bangin’ on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA
▶️ Watch more Body Bangin’ episodes on YouTube: https://www.youtube.com/@UCwbN0Tv3xo9RFBDNN2G5SjQ
📧 Connect with Jeff Butler & Justin Lewis:
Jeff Butler: Jeff@hauryscollision.com
Justin Lewis: justin@accurateab.com
🔗 Follow Micki on LinkedIn: https://www.linkedin.com/in/micki-woods-36374121
🚀 Need help growing your shop with marketing that actually drives leads? DM Micki or visit https://mickiwoodsmarketing.com/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
4 Day Work Week at Auto Body Shops | Ep #122
Body Bangin'
In this value-packed episode, Micki Woods sits down with Kena Dacus, co-owner of Dacus Auto Body & Collision Repair, to uncover real-world strategies for shop owners who are ready to grow smarter, not harder in the collision repair industry.
Here’s what you’ll learn:
✅ Insurance Headaches: Why getting paid for proper repairs (like safety inspections) feels impossible, and how Kena’s team manages the pushback.
✅ Towing Business Truths: The real cost of adding towing services, the risks you need to know, and why it’s a completely different business model from collision repair.
✅ The 4-Day Work Week Experiment: How moving to a 4-day production schedule improved efficiency, reduced burnout, and became a game-changing recruiting tool for Kena’s shop.
✅ Why Industry Involvement is Non-Negotiable: Kena shares how getting involved in industry groups, trade shows, and learning from other shop owners unlocked massive growth—and why you can’t afford to stay on the sidelines.
If you’re an independent shop owner feeling the pressure of insurer challenges, consolidation, and keeping your team happy while growing profitably—this episode is a must-listen.
🔔 Subscribe now on YouTube, Apple Podcasts or Spotify so you don’t miss future episodes that help you build a shop that’s thriving—not just surviving.
RESOURCES & LINKS:
🎧 Subscribe to Body Bangin’ on Apple Podcasts:
https://podcasts.apple.com/us/podcast/body-bangin/id1558234037
🎧 Subscribe to Body Bangin’ on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA?si=0df935d45b4c4786
▶️ Watch more Body Bangin’ episodes on YouTube: https://www.youtube.com/@BodyBangin
🌐 Learn more about Dacus Auto Body & Collision Repair: dacusauto.com
📧 Connect with Kena Dacus: kena@dacusauto.com
🔗 Follow Micki on LinkedIn: https://www.linkedin.com/in/micki-woods-36374121
🚀 Need help growing your shop with marketing that actually drives leads? DM Micki or visit https://collisioncentermarketing.com/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #121: Things Need to Change with Michael Giarrizzo
Body Bangin'
I am talking with Michael Giarrizzo, CEO/President of DCR Systems, about embracing the change of our industry. As our vehicles become more complex things NEED TO CHANGE!
Vehicles today are safety machines on wheels so what is your shop doing to make sure you are keeping those vehicles that come to you after a collision are being restored so they operate exactly like they would if they never would have gotten into an accident.
We need to start taking on the responsibility of this to create a sustainable future in our industry!
No more are the days of just checking fit and finish!
Michael challenges shops to:
1 – establish your why
2 – create processes that are non-negotiable (consistency)
3 – have extensive documentation (documentation before, during and after the repair including manufacturer repair procedures, videos, photos, notes, etc.)
4 – create quality control check points throughout your shop (ask your team where those QC checks should be. Utilize your team to make your business better.)
If you want to ask any questions of Michael or inquire about becoming one of his licensed shops you can email him directly at:
mgiarrizzo@dcrsystems.net
Links to Michael’s past Body Bangin’ interview -
Episode #30 – Becoming a Lean, Mean, Auto Body Repair Machine:
Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-30-becoming-a-lean-mean-auto-body-repair-machine/id1558234037?i=1000553311049
On YouTube: https://youtu.be/3YVwWiA9Um0?si=-CtQbNXGGYDoPf07
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #120: SE Collision Conference Insider with WMABA and CCA
Body Bangin'
Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/
What made this year's SE Collision Conference amazing? Several of those involved chatted about some things that happened behind the scenes plus a recap of the show.
Joining me today is: Josh Kent - CCA's Executive Director, Kyle Bradshaw - CCA's President and Board Members of WMABA & CCA - Brian Davies & John Shoemaker
Make sure to mark your calendar to join in next May-ish in Virginia!
Contact WMABA or CCA Directly:
Email WMABA's Office: info@wmaba.com
Email WMABA's Executive Director - Jordan Hendler: jordanhendler@wmaba.com
WMABA's website: https://wmaba.com/
Email CCA's Office: info@carolinascollisionassociation.com
Email CCA's Executive Director - Josh Kent: oregon.josh.kent@gmail.com
CCA's website: https://carolinascollisionassociation.com/
Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #119: RTA - The Process & The Shop's Role with Steve Krieps at the SE Collision Conference
Body Bangin'
Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/
We are talking about a very polarizing topic today with Steve Krieps of Collision Safety Consultants of West Virginia. Steve was part of a panel at the SE Collsiion Conference where they discussed the pros and cons of RTAs (Right to Appraisals), PRI (Post Repair Inspections) and what the shop's role is in those things. This is super informational for all shops out there!
Listen to Billy Walkowiak's episode where we get into the nitty gritty of RTAs:
Ep #58: Use the Appraisal Clause to Get Paid with Bill Walkowiak
https://podcasts.apple.com/us/podcast/ep-58-use-the-appraisal-clause-to-get-paid-with/id1558234037?i=1000590615764
Contact Steve Directly:
Email Steve: steve.collisionsafety@gmail.com
Collision Safety Consultant's website: https://collisionsafetyconsultants.us/
Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #118: Take Advantage of the Slow Times with Kevin Lombard & Dave Caron at the SE Collision Conference
Body Bangin'
For all of you listening Lombard Equipment is offering a FREE Air Jack (3 bag) with purchase of any Chisum equipment piece PLUS Chisum is offering incredible factory pricing through the end of June!
https://youtu.be/AsTdmSVxSHs?si=v-sKc171vEm1eaKC
Kevin Lombard & Dave Caron of Lombard Equipment chat with us today about the opportunities shops have as they are experiencing some slow downs right now.
A survey was done and found that a technician standing up ergonomically (versus down on the ground) are 22% more efficient!
They also talk about the latest frame machine that is the Swiss army knife of all frame machines - the Bronco and Bronco XL!
For all of you listening Lombard is offering a FREE Air Jack (3 bag) with purchase of any Chisum equipment piece PLUS Chisum is offering incredible factory pricing through the end of June!
Watch the video of the Bronco: https://youtu.be/AsTdmSVxSHs?si=v-sKc171vEm1eaKC
Contact Lombard Equipment:
Contact Form: https://lombardequipment.com/contact/
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/
Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #117: It's Time to Level Up! with Blake Farley at the SE Collision Conference
Body Bangin'
Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/
I'm excited to bring to you today Mister Blake Farley, the Executive VP of Operations for Quality Collision Group from the Southeast Collision Conference. Blake talks about how he used to get in his own way thinking he didn't need any feedback or help and changing that perspective allowed him to change the game.
We talk about so many good things today!
Contact Blake Farley Directly:
Email Blake: blake.farley@outlook.com
Quality Collision Group's website: https://www.qualitycollisiongroup.com/
Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #116: Recruiting & Retaining Technicians with Jay Goninen at the SE Collision Conference
Body Bangin'
Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/
Next in our lineup from the Southeast Collision Conference is Jay Goninen, the President and Co-Founder of Wrench Way and the Podcast host of "Beyond the Wrench". Jay talks about some great things to consider about if you are looking to get some new technicians and also fantastic takeaways on ways to retain that top talent that you have!
Contact Jay Goninen Directly:
Email Jay: jayg@wrenchway.com
WrenchWay's Website: https://wrenchway.com/
Beyond the Wrench Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-wrench/id1503503473
Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #115: Stop Your Shop's Leaky Profit with Taylor Moss at the SE Collision Conference
Body Bangin'
Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/
Today we chat with Taylor Moss of OEC (OE Connection). Taylor talks about some of the main ways that shops are losing (leaking) profit and how you can stop the leaks!
Taylor utilizes Repair Logic and offers a free demo if you are interested.
Contact Taylor Directly:
Email Taylor: Taylor.moss@oeconnection.com
Request a Demo of Repair Logic: https://oeconnection.com/free-demo/
Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #114: Build Your Business with Enjoyment with Bruce Schronce at the SE Collision Conference
Body Bangin'
Thank you to Lombard Equipment, our wonderful sponsor, whose goal is to help improve the quality of people's lives.
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/
Next in line at the SE Collision Conference we are taking with StrongLead's CEO, Bruce Schronce. Bruce and his team help grow collision centers. In his session he gives 5 critical aspects of growing your business, attracting, developing and retaining great people, leadership cohesion, and enjoying a meaningful and prosperous journey.
Contact Bruce Directly:
Email Bruce: bruce@stronglead.org
StrongLead Website: https://stronglead.org/
Contact the StrongLead Team or a consultation: https://stronglead.org/contact/
Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #113: Create a Bulletproof Repair Plan with Danny & Kyle at the SE Collision Conference
Body Bangin'
Lombard Equipment, our fantastic sponsor has 5 star online reviews, they do all of their own service and warranty work! Amazing! :)
Reach out to them today...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/
Kyle Motzkus, GM of Hunter Autobody, and Danny Gredinberg of the DEG (Database Enhancement Gateway) are with us today!
Their session was called "Self Confidence: An advanced repair plan you can expand on."
They discussed the non-negotiable required operations and how they talk about some of these more complex things to the guest.
Their goal is to help you build a bullet proof repair plan supported by facts.
WATCH A VIDEO WITH DANNY ON THE USAGES OF THE DEG:
Episode #70 of Body Bangin' - Write Your Strongest Sheet
https://youtu.be/TcLSJbFJ9Ik
Contact Danny or Kyle directly
Email Danny: admin@degweb.org
Email Kyle: kyle@hunterautobodyinc.com
DEG Website: https://degweb.org/
Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #112: ADAS - To Calibrate or Not to Calibrate with Greg Peeters at the SE Collision Conference
Body Bangin'
Lombard Equipment, our fantastic sponsor, has been in business for over 30 years providing equipment, service, training, AND support!
Reach out to them today!
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/
Today we are chatting with Greg Peeters of Car ADAS Solutions. Greg's session was titled "The Critical Steps Involved to Achieve an OEM-Centric Calibration".
We chat about the good, the bad, the truths and untruths about ADAS as well as what it takes to do an accurate calibration as well as when and how to calibrate.
Contact Greg Peeters
Email Greg's team at Car ADAs: info@caradas.com
Car ADAS Website: https://caradas.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #111: Building Value in Your Business with Matt DiFrancesco at the SE Collision Conference
Body Bangin'
Thank you to Lombard Equipment - our sponsor of this series! Lombard Equipment not only sells new and used equipment but they have real LIVE people answer their phone!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/
Next in line at the SE Collisiion Conference we are taking with Matthew DiFrancesco who had a session titled "Building Value in Your Shop". Matt is the owner of High Lift Financial and the podcast host of "Your Business Your Life".
Today we talk about:
- How to build value in your business
- Business structuring
- How to exit your business one day
- And more!
Contact Matt Directly
Email Matt: mdifrancesco@difranfc.com
High Lift Financial Website: https://highliftfinancial.com/
Your Business Your Life Podcast: https://podcasts.apple.com/us/podcast/your-business-your-life/id1587750001
Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #110: Future-Proof Your Shop with Mike Anderson at the SE Collision Conference
Body Bangin'
Shoutout first and foremost to Lombard Equipment - our sponsor of this series and your #1 choice when looking to purchase new and refurbished equipment from Maine to Miami!
Reach out to them today!
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/
We are kicking off the series from the SE Collision Conference 2024 in Greensboro, North Carolina with the one and only Mike Anderson of Collision Advice!
Mike had a couple of sessions:
1) Future-proof Your Shop: Tomorrow’s Success Starts with Today
2) 100% Disassembly
Today we talk about:
- Importance of 100% dissassembly
- What got you success is not going to be what gets you success in the future
- Current industry trends
- Manufacturer's supporting their certified collision shop network
Contact Mike Anderson Directly
Call Collision Advice: 703-898-0715
Collision Advice Website: https://collisionadvice.com/
Send an Email: https://collisionadvice.com/contact/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #109: Taking the Gloves Off with Clay Hoberecht
Body Bangin'
Winner of the 2024 Vehicle Care Rockstar Award given out by BodyShop Business went out to Clay Hoberecht - owner of Best Body Shop in Wichita!
Clay talks about what he does differently, why he does it and what separates him from other shops.
Reach out to Clay directly:
- Clay's Email: bestbodyshopinwichita@yahoo.com
- Episode #55 with Clay: Get Paid for What You Do and Change Your Mindset with Clay Hoberecht: https://youtu.be/s46WhSvjClk
- Best Body Shop's Facebook Page: https://www.facebook.com/BESTBODYSHOPINWICHITA
- Collision Cocktail Hour: https://collisioncocktailhour.com
- Wichita Wagyu: https://wichitawagyu.com
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #108: SE Collision Conference is Comin'! with Jordan Hendler & Josh Kent
Body Bangin'
Jordan Hendler & Josh Kent join me today to talk about the SE Collision Conference that will be happening very soon! From May 16-18th the festivities will be going down!
On Friday, May 16th there is an award ceremony with cocktails, games and a whole lot of fun. This event is by invite only or if you purchased a ticket to the attend the amazing classes.
Starting Saturday, May 17th at 8:30am EST the classes kick off with Mike Anderson of Collision Advice and sessions run all day. The tradeshow floor is free to anyone that would like to come by and that opens at 10am on Friday.
Classes and the trade show floor run through Saturday May 18th.
Cost: Only $179 for all of the classes (for non-members) and $99 for members. Such a great value!
IMPORTANT LINKS:
- The full lineup of classes can be found here: https://carolinascollisionassociation.com/schedule-speakers/
- Main website: southeastcollisionconference.com
- Get tickets here: https://brushfire.com/southeastcollisionconference/scc/565643/register
- Email Jordan: jordanhendler@wmaba.com
- Email Josh: info@southeastcollisionconference.com
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #107: Hidden Gems to Grow Your Business with Rick Selover
Body Bangin'
Rick Selover has been in the business for a long time and has been helping shops grow for just as long! Rick understands the power of perspective and of self awareness. After putting things into action in his own life and seeing the power of it all, he started helping others in our industry.
We talk today about some basic things you can switch up in your every day life that will impact your person, your body and also your business and the way you function!
If you take 1 thing that popped into your mind during this podcast and start making small changes to that 1 thing…you will be excited once you start to see the effects.
I challenge every person listening or watching to do the “no phone” for at least 30 minutes to 1 hour every morning. It’s a GAME CHANGER!
Get help with your business with Rick!
Email Rick for a copy of his morning routine. :)
Contact Rick Selover Directly: https://linktr.ee/mindwrench
Rick's Email: rickselover51@gmail.com
Rick Selover's Website: https://rickselover.com/
Mindwrench Podcast: https://podcasts.apple.com/us/podcast/mind-wrench-podcast/id1529656089
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #106: NE Collision Conference Highlights with Ken Miller
Body Bangin'
The NE Collision Conference just wrapped up and I only heard amazing things about it! Today we talk with Ken Miller, President of the AASP New Jersey and Co-Owner of 821 Collision in North Haledon, NJ. He shares with us some of his top takeaways and most popular highlights of the show.
If you have never been to the NE Collision Conference it is the weekend of St. Patty's Day in March every year so make sure to register when it comes around in 2025.
This conference has the largest trade floor and is known as the "mini-SEMA".
I will be there next year and hope to see you all too!!!
Contact Ken Miller Directly:
Ken's Email: kmiller@821collision.com
821 Collision's Website: https://821collision.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Ep #105: Overcoming Common Shop Challenges with Kyle Motzkus
Body Bangin'
Today, my friend Kyle Motzkus, who's the general manager over at Hunter Auto Body in St. Louis, Missouri, and I are having a chat about the common challenges collision shops face. Kyle's got some great insights to share!
We'll cover everything from the importance of getting the intake process right with clients to ensuring they're the right fit for your shop, setting clear expectations, walking them through the repair process, drafting repair procedures, staying in touch with both the insurance carrier and the customer, and even handling payments post-repair.
Kyle's a seasoned speaker at industry events, and he's here to lend a helping hand to others in the field! So, let's dive in and learn together!
Contact Kyle Motzkus Directly:
Kyle’s Email: kyle@hunterautobodyinc.com
Hunter Auto Body Website: https://hunterautobodyinc.com/
____________________________
Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
3 Marketing Strategies for Collision Shops | Ep. #129
21:08
The Collision Repair Step Too Many Shops Skip | Ep. 128
35:02
The Truth About Collision Certifications | Ep. #127
1:05:28
Don’t Sell Your Shop Without Hearing This First | Ep. #126
49:09
The Truth About Accountability in Collision Repair | Ep #125
1:30:24
Mental Health in Collision Repair | Ep #124
45:17
How Two Shop Owners Changed Collision Repair | Ep #123
54:26
4 Day Work Week at Auto Body Shops | Ep #122
33:15
Ep #121: Things Need to Change with Michael Giarrizzo
55:05
Ep #120: SE Collision Conference Insider with WMABA and CCA
37:29
Ep #119: RTA - The Process & The Shop's Role with Steve Krieps at the SE Collision Conference
33:52
Ep #118: Take Advantage of the Slow Times with Kevin Lombard & Dave Caron at the SE Collision Conference
37:23
Ep #117: It's Time to Level Up! with Blake Farley at the SE Collision Conference
30:48
Ep #116: Recruiting & Retaining Technicians with Jay Goninen at the SE Collision Conference
28:54
Ep #115: Stop Your Shop's Leaky Profit with Taylor Moss at the SE Collision Conference
21:40
Ep #114: Build Your Business with Enjoyment with Bruce Schronce at the SE Collision Conference
21:21
Ep #113: Create a Bulletproof Repair Plan with Danny & Kyle at the SE Collision Conference
27:45
Ep #112: ADAS - To Calibrate or Not to Calibrate with Greg Peeters at the SE Collision Conference
22:48
Ep #111: Building Value in Your Business with Matt DiFrancesco at the SE Collision Conference
18:41
Ep #110: Future-Proof Your Shop with Mike Anderson at the SE Collision Conference
30:59
Ep #109: Taking the Gloves Off with Clay Hoberecht
59:50
Ep #108: SE Collision Conference is Comin'! with Jordan Hendler & Josh Kent
23:03
Ep #107: Hidden Gems to Grow Your Business with Rick Selover
46:01
Ep #106: NE Collision Conference Highlights with Ken Miller
40:24
Ep #105: Overcoming Common Shop Challenges with Kyle Motzkus
50:40