The Truth About Collision Certifications | Ep. #127

Body Bangin'

Body Bangin'
The Truth About Collision Certifications | Ep. #127
Aug 20, 2025 Season 2 Episode 6
Micki Woods

What does it really take to build trust, lead with integrity, and shape the future of the collision industry?

In this power-packed episode of Body Bangin’, I sat down with three leaders who aren’t afraid to get real about certifications, training, and what shops need to do right now to thrive:

 👉 Steve Fishe – Owner of Plan B Auto Body & President of TCRA
 👉 Jerry Dalton – Owner of Dalton Collision & Board Member of TCRA
 👉 Brent Henkle – Training Manager at Elite Body Shop Solutions & Secretary of TCRA

We pulled back the curtain on the truths (and myths) around shop certifications, dealer sponsorships, and the actual ROI of being “certified.”
What you’ll learn in this episode:

⚡ Why most owners misunderstand the value of certifications
⚡ How shops can use certifications as a marketing tool instead of a liability
⚡ The hidden costs shops never calculate before chasing that badge
⚡ What consumers think “certified” means vs. the reality in the industry
⚡ How training, accountability, and leadership separate the shops that say they’re certified from the shops that actually live it

If you’ve ever wondered whether certifications are worth it—or how to leverage them to actually grow your business—this conversation is your playbook.

🎤 Don’t miss the chance to connect with these pros live at the Music City Collision Conference in Nashville, TN — September 26–27, 2025.

 👉 Register here: https://mytcra.com/music-city-collision-conference/

🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.

👇 RESOURCES & LINKS:
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037

🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA

📧 Connect with our guests:
Steve Fishe – steve@planbautobody.com | https://www.linkedin.com/in/planbautobody/

Jerry Dalton – jerry@daltoncollision.com | https://www.linkedin.com/in/jerry-dalton-91ab521b/

Brent Henkle – brent.henkle@elitebodyshopsolutions.com |https://www.linkedin.com/in/brent-henkle-b5916213/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

Episode Artwork The Truth About Collision Certifications | Ep. #127 1:05:28 Episode Artwork Don’t Sell Your Shop Without Hearing This First | Ep. #126 49:09 Episode Artwork The Truth About Accountability in Collision Repair | Ep #125 1:30:24 Episode Artwork Mental Health in Collision Repair | Ep #124 45:17 Episode Artwork How Two Shop Owners Changed Collision Repair | Ep #123 54:26 Episode Artwork 4 Day Work Week at Auto Body Shops | Ep #122 33:15 Episode Artwork Ep #121: Things Need to Change with Michael Giarrizzo 55:05 Episode Artwork Ep #120: SE Collision Conference Insider with WMABA and CCA 37:29 Episode Artwork Ep #119: RTA - The Process & The Shop's Role with Steve Krieps at the SE Collision Conference 33:52 Episode Artwork Ep #118: Take Advantage of the Slow Times with Kevin Lombard & Dave Caron at the SE Collision Conference 37:23 Episode Artwork Ep #117: It's Time to Level Up! with Blake Farley at the SE Collision Conference 30:48 Episode Artwork Ep #116: Recruiting & Retaining Technicians with Jay Goninen at the SE Collision Conference 28:54 Episode Artwork Ep #115: Stop Your Shop's Leaky Profit with Taylor Moss at the SE Collision Conference 21:40 Episode Artwork Ep #114: Build Your Business with Enjoyment with Bruce Schronce at the SE Collision Conference 21:21 Episode Artwork Ep #113: Create a Bulletproof Repair Plan with Danny & Kyle at the SE Collision Conference 27:45 Episode Artwork Ep #112: ADAS - To Calibrate or Not to Calibrate with Greg Peeters at the SE Collision Conference 22:48 Episode Artwork Ep #111: Building Value in Your Business with Matt DiFrancesco at the SE Collision Conference 18:41 Episode Artwork Ep #110: Future-Proof Your Shop with Mike Anderson at the SE Collision Conference 30:59 Episode Artwork Ep #109: Taking the Gloves Off with Clay Hoberecht 59:50 Episode Artwork Ep #108: SE Collision Conference is Comin'! with Jordan Hendler & Josh Kent 23:03 Episode Artwork Ep #107: Hidden Gems to Grow Your Business with Rick Selover 46:01 Episode Artwork Ep #106: NE Collision Conference Highlights with Ken Miller 40:24 Episode Artwork Ep #105: Overcoming Common Shop Challenges with Kyle Motzkus 50:40 Episode Artwork Ep #104: The Keys to Success with Louie Sharp 56:07 Episode Artwork Ep #103: Stand Out in a Consolidator's Market with John Shoemaker 40:26