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Dagny Thurmann-Moe & Maximalist Scandi Design. Looking back to go forward.

Let's Talk (paint) Color

Let's Talk (paint) Color
Dagny Thurmann-Moe & Maximalist Scandi Design. Looking back to go forward.
Sep 17, 2025 Season 5 Episode 31
Amy Krane & Amy Woolf

When you think of Scandinavian design the look of a colorless winter day comes to mind - think pale grey, white and perhaps washed out blue.  But this is a modern-day invention. Dagny Thurmann-Moe, the founder of Koi Colour & Design Studio designs exteriors, interiors, products, and CMF strategies for brands seeking a stronger identity through color, materials, and finishes. Dagny is known for challenging the idea of “timeless” design — instead creating time-bound and aesthetically sustainable environments that reflect culture, history, and human needs. She is the fearless proponent of bringing color back into Norwegian interiors and exteriors and is leading the campaign to add pinks, terracottas, greens and yellows back onto the urban cityscape like it was 400 years ago.  Check out her TedX talk on the topic and tune in to hear a true polymath talk about using color.