M.A.D.
M.A.D. nghĩa là Marketing, Art và Design. Mỗi tập sẽ có một khách mời làm việc trong lĩnh vực sáng tạo. Chúng ta sẽ thảo luận về những chủ đề được gửi đến từ thính giả, các bạn trẻ mới vào nghề và các lão làng trong ngành. [English] M.A.D. stands for Marketing, Art & Design, every show we invite a thought leader in the creative industry to discuss various topics that are submitted to us by the community, young professionals & business leaders.
M.A.D.
#14 Vũ-Quân Nguyễn-Masse, Brand & Culture Director at Vero and Co-Founder at V2X
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Vũ-Quân Nguyễn-Masse, Brand & Culture Director at Vero and Co-Founder at V2X
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Season 1
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Episode 14
For someone who has quite the qualifications under his belt (being an educator, entrepreneur and creator), Vu Quan considers failure as part of his journey to success. His first business in France, a concept store, didn’t fully take off because he wasn’t a “good solo businessman”. But it was the turning point of his career: discovering his true calling in brand strategy.
Now working as Brand & Culture Director for ASEAN at Vero, Vu Quan shares what he learned from previous career failures, and his take on the growing trend of concept stores in Vietnam, having built one himself before.