Law Firm Marketing Club's Podcast
The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)
Law Firm Marketing Club's Podcast
Which should come first – An increase in price or an improvement in service? with Clare Yates and Alex Barr
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Clare Yates, Alex Barr
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In this podcast style chat, we focused on improving customer service but accepting that it will cost both time and resource.
- How can you raise the bar of customer service without the money to invest in staff and tech?
- If you put up your fees in order to raise the revenue to improve service, are you then open to questions about meeting or failing to meet expectations?
- If you don’t put up your fees, are you able to offer a higher level of service or are you trapped in a bargain basement bracket?