Send us a text

David Griffith takes us on a fascinating journey through his multi-faceted career, revealing timeless leadership principles that transcend industries and decades. Starting as IBM's top salesman in the late 1970s, Griffith rose through corporate ranks before pivoting to lead a material handling company and later transforming a historic nonprofit addressing poverty in Philadelphia.

What stands out in Griffith's approach is his refreshing humility and focus on developing others. "My goal was always to try and be the dumbest guy in an organization," he explains, highlighting his belief that great leaders are primarily "curators of talent" who assemble exceptional teams and give them space to excel. This philosophy proved particularly valuable during the 2008 financial crisis when his implementation of employee ownership through an ESOP created a culture where workers volunteered for reduced hours rather than seeing colleagues laid off.

Griffith's secret weapon throughout his career has been genuinely listening—to customers, employees, and the marketplace. His practical advice on conducting "muddy boots" management by getting into the field and asking simple questions ("How are we doing?" and "What can we do better?") demonstrates how leaders can stay connected to reality. This approach led to breakthrough moments, like when he transformed a customer relationship by noticing bent forklift forks and connecting them to workers' compensation issues, solving a pain point his competitors had missed entirely.

The conversation serves as both business history and masterclass in adaptability. As Griffith notes, "Those who are closest to the customer will win," a principle that remains true despite technological revolutions and market shifts. For leaders navigating today's complex challenges, his example of continuous learning, strategic foresight, and people-centered management offers a timeless blueprint for sustainable success.

Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers.

We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.