This Podcast sets up the next blog post and Podcast from Mets where we bring everything together. Using and Collecting Information. The Constant Analysis of Information allows you to fine tune your offerings. This provides a platform where you can start to recapture lost market share. These Podcasts are about getting you moving toward your own Digital Dealership.
This Candid Conversation with Mets pulls together the first five Podcasts we have had on the Digital Dealership. We conclude this series with the Audience, The Segments, The Contacts, The Products, and the Channels. You can see that this is just work. As Mets suggests we are working with a Three-Dimensional Chess Board. This is a very important Candid Conversation.
This Candid Conversation with Mets continues our discussion on the Digital Dealership. Now it gets a little bit more complicated as we discuss the “channels” we are going to use. We start by defining and describing channels and then how we are going to use them. Be sure not to miss this important Candid Conversation.
This Candid Conversation with Mets continues our discussion on the Digital Dealership. Here we cover the Products to select for the market segments we defined earlier. This begins the process of creating a series of direct marketing programs. Be sure not to miss this important Candid Conversation.
This Candid Conversation with Mets continues our discussions on the Digital Dealership. This subject considers the critical nature of marketing and establishing our strategy to penetrate the marketplace. We need to have a plan on what we need to do and how to do it. The subject of this Podcast is to establish strategy.
This Candid Conversation with Mets continues our discussions on the Digital Dealership. This subject considers how market segmentation works and needs to be defined by the generations that are working in the digital world already. We have to have clarity with how we "tag" our clients. The subject of this Podcast is defining how we do market segmentation.
This Candid Conversation with Mets continues our discussions on the Digital Dealership. This subject considers the jargon used today by the generations that are working in the digital world already. We have to keep up our communications with those who are working with the new technologies. The subject of this Podcast is our audience.
This Candid Conversation with Mets continues the discussion on the Digital Dealership. We introduced this subject back in April then transitioned to the fundamental data element machine ownership, then we took on the challenge of this change. This conversation deals with action items, what I call Triggers. We talked about how Amazon and Google approach their businesses. How Six Sigma was implemented. The fact that we are problem businesses not problem avoiding businesses. This latest step in the Digital Dealership should not be missed.
The Digital Dealership continues in this Podcast. We review the machine ownership and a better use of information to drive equipment sales. We review Mets' blogs of Self Service and Change or Remain. The conversation points at the next step. The impact of the generational challenges of knowledge/experience and resistance to change. The need to have "employees" who understand and can lead the business to understanding this most important item. This is a Podcast that should not be missed.
This conversation focuses in more detail on the Digital Dealership. The internet and the digitization of our business have changed things dramatically. Mets and I talk about the foundation of our businesses, machinery. The ownership lists and data elements that allow all of us to manage the relationships with our customers. How the internet has evolved over the past sixty years and how most of us have been left behind continuing to do what we have always done. This is the first in an ongoing discussion on "how to" adapt and innovate your way to the "New Reality" in our Industries.
A Candid Conversation on Data and Information Technology in use in the world around us and how we are being left behind in the digital world.