In this episode you'll learn what the hell is happening in the US drinks market as the aftershocks of explosive growth of Hard Seltzer cause an avalanche of new categories, competitors and consequences
The brilliant beverage behemoth that is Dave Infante (Fingers NewsLetter & Vinepair) returns to the pod to catch us up on what the exactly is going on in the US right now as brewers and CPG conglomerates fight over the white space created by the plateauing of craft beer and the creation of new categories such as hard seltzer and hard energy.
In a return to our regular Desert Island Drink slot, Will talks to Gráinne Gilsenan of Mission Innovation about her experiences leading innovation at the world's biggest beverages companies such as Diageo, SAB Miler and Costa Coffee. Gráinne gives great insight into why it's a good think the kill you own ideas from time to time and brings something truly innovative to the island, as you might expect
We also worry about Foxy's children swallowing an "E" and engage in some randall reminisces!
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Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
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