Business of Beverages
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This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love.
Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators and living legends.
You can directly support the work we do here: https://www.buzzsprout.com/1721337/support
For more insights follow us on Twitter or Instagram Or on LinkedIn.
Business of Beverages is hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts in a purely independent capacity. All studio recording is carried out at Hellfire Studio. All music is courtesy of Roundstone and ©.
Business of Beverages
1.12 WTF Brewdog? - The real controversy you probably missed with Dave Infante.
In this episode, you’ll learn how Brewdog's faux punk veneer and constant shock tactics distract from craft beer's very own Great Rock 'n' Roll Swindle.
You've heard of Brewdog, right? Those young, belligerent upstart brewers from Scotland, sticking it to the same old corporate giants only interested in Filthy Lucre? Always controversial, there is no doubt that Brewdog are masters of marketing and publicity, riding the lightning that they make to international success across categories, continents and companies. Their beers aren't too bad either. However do they treat the faithful army of "punks" they have created as mere pawns in a global game of high finance? Will (a sceptic) and Foxy (an "Equity punk") listen and learn from Dave Infante, a US based journalist whose recent reports on Brewdog go beyond their self-serving controversies and reveals the rising taste of hypocrisy no amount of IPA can wash away. Never mind the bollox, here's Dave.
We also welcome another guest to our "Desert Island" where they can choose to bring only one drink with them. This time we hear from dragon slayer Tom Hurst, following his raid on the the incredibly popular Dragon's Den TV show in the UK with his Rockstar Spirits company. Will he pick his trademark Pineapple Grenade or set his sights further along the top shelf?
Not only that, Foxy and Will talk about podcast fame (sort of), the rain splashed joys of an Irish summer and indoor pints!
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For more highlights and lowdowns follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).
To support the work we do, we would appreciate it if you could click here to buy us a coffee.
Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.
All opinions are those of the person expressing them at all times.
Recorded at Hellfire Studios.
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
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