Scaling a Business: Market Expansion and Operational Scalability with Nathan Yeung

Nathan Young is a fractional CMO at Find Your Audience and a business owner with over six years of experience in marketing operations. He helps mid-market businesses enhance their marketing function and drive value creation. Nathan is based in Vancouver and specializes in developing and implementing marketing strategies across different audiences and industries.

Summary: Nathan Young, fractional CMO at Find Your Audience, shares his insights on the business mindset, scaling a business, and the importance of adaptability. He discusses his upbringing and how it shaped his entrepreneurial journey. Nathan also talks about the market expansion plans for his business and the need for specialization in marketing.

Key Takeaways:

• The business mindset involves solving pain points that are meaningful or scalable.
• Scaling a business requires assessing the market's accessibility and operational scalability.
• Nathan's upbringing and experiences with adversity have shaped his curiosity and problem-solving approach.
• Market expansion for Find Your Audience involves targeting the US and UK markets.
• Nathan emphasizes the importance of specialization in marketing to maximize operational efficiency and differentiate from competitors.