Female Founders Breaking Boundaries

The Story Behind Brand Story

June 15, 2021 Casey Gromer Episode 9
Female Founders Breaking Boundaries
The Story Behind Brand Story
Show Notes

Your brand story neatly wraps up your company purpose, focus, and values into something that your customers can relate to and resonate with. That’s why episode 9 of Female Founders Breaking Boundaries is about the story behind your brand story! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of establishing your brand story and actionable steps you can take right now to make sure your brand story is meaningful, purposeful, and effective. Some of the things I cover in this episode are:

  • Celebrating Jessica Alba and The Honest Company on their IPO. 
  • How your brand story becomes a visualization of all other important elements of your business. 
  • The basic elements that make up your brand story and the factors that should be addressed throughout.
  • Where your brand story shows up in your business other than keeping to the about page on your website.
  • The pandemic’s major impact on women especially who left the workforce to become full time caregivers, teachers, etc. What this means for the future. 

Your brand story ties together all of the important aspects of your business, so it is worth the extra effort to make sure it is a good representation of the things that matter most to you. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

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