Female Founders Breaking Boundaries

Do you really understand your ideal buyer?

June 22, 2021 Casey Gromer Episode 10
Female Founders Breaking Boundaries
Do you really understand your ideal buyer?
Show Notes

Your target audience is more than just the demographics of the people that buy from you. That’s why episode 10 of Female Founders Breaking Boundaries is about understanding your ideal buyer! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of pinpointing your ideal buyer and actionable steps you can take right now to position yourself in front of the right customer at the right time. Some of the things I cover in this episode are:

  • Celebrating Leah Zneimer, founder of The Markether.
  • Creating a Venn diagram of people who want to work/ buy from you and who you want to work with/ want to buy from you to establish your ideal buyer profile. 
  • The framework we use at She Suite Boutique to help clients better understand their ideal buyers and how they can get to them.
  • Creating your buyer persona to bring your ideal buyer to life and visualize their wants, needs and pain points and then meeting them where they already are. 
  • Breaking the toxic cycle of over productivity so you can get back to enjoying life. 

Look beyond the demographics and psychographics of your buyers and dig deeper into who they are and where you can find them. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

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LINKS MENTIONED IN EPISODE

The Markether

Shelly Robinson Instagram @raising_yourself