Product Design from a Marketing Viewpoint, with Laura Krick (A Chat with Cross Functional Experts)
Quality during Design
"A Chat with Cross Functional Experts" is a Quality during Design interview series. Our focus is speaking with people that are typically part of a cross-functional team for new product development. We discuss their viewpoints and perspectives regarding new products, the values they bring to new product development, and how they're involved and work with product design engineering teammates.
Today we speak with Laura Krick, a VP for a global medical device manufacturer. She's involved in marketing, sales, and commercial operations for new product development.
We talk about these topics:
- Her background and what led her to her current role.
- Her roles in new product development, including her hands-on commercial operations perspective.
- Developing the user experience through data, iteration, and relationships with early adopters.
- Reasons and methods for product design engineers to get into the field.
- Ways for product design engineers to utilize the knowledge base of sales, marketing, and commercial operations reps in their cross-functional team.
- Sharing fun a risk management activity (!)
- Her recommended books and authors for engineers.
Listen to A Chat with Laura. Gain a different perspective and get actionable advice.
Visit the blog for a list of Laura's book recommendations.
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ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
