Product Design from a Marketing Viewpoint, with Laura Krick (A Chat with Cross Functional Experts) Artwork

Quality during Design

Quality during Design is the podcast for engineers and product developers navigating the messy front end of product development. Each episode gives you practical quality and reliability tools you can use during the design phase — so your team catches problems early, avoids costly rework, and ships products people can depend on.

You'll hear solo episodes on early-stage clarity, risk-based decision-making, and quality thinking, along with conversations with cross-functional experts in the series A Chat with Cross-Functional Experts.

If you want to design products people love for less time, less cost, and a whole lot fewer headaches — this is your place.

Hosted by Dianna Deeney, consultant, coach, and author of Pierce the Design Fog. Subscribe on Substack for monthly guides, templates, and Q&A.

All Episodes

Quality during Design

Product Design from a Marketing Viewpoint, with Laura Krick (A Chat with Cross Functional Experts)

April 27, 2022 • Dianna Deeney • Season 3 • Episode 1

0:00 | 30:00

"A Chat with Cross Functional Experts" is a Quality during Design interview series. Our focus is speaking with people that are typically part of a cross-functional team for new product development. We discuss their viewpoints and perspectives regarding new products, the values they bring to new product development, and how they're involved and work with product design engineering teammates.

Today we speak with Laura Krick, a VP for a global medical device manufacturer. She's involved in marketing, sales, and commercial operations for new product development.

We talk about these topics:

Her background and what led her to her current role.
Her roles in new product development, including her hands-on commercial operations perspective.
Developing the user experience through data, iteration, and relationships with early adopters.
Reasons and methods for product design engineers to get into the field.
Ways for product design engineers to utilize the knowledge base of sales, marketing, and commercial operations reps in their cross-functional team.
Sharing fun a risk management activity (!)
Her recommended books and authors for engineers.

Listen to A Chat with Laura. Gain a different perspective and get actionable advice.

Visit the blog for a list of Laura's book recommendations.

If your team is still catching problems too late — let's talk.
→ Schedule a free discovery call: Dianna's calendar

Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com

Get the full framework.
→ Pierce the Design Fog

ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.