Truth in Sustainability: Can AI help tackle Greenwashing? Artwork

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Yours Lawfully Podcast

Truth in Sustainability: Can AI help tackle Greenwashing?

May 07, 2025 • LegalB

“If used in the right way, Artificial Intelligence (AI) has an incredible potential to help detect, prevent, and deter greenwashing”.

The practice of greenwashing has affected the ability of consumers and investors to determine whether the products and companies which they support are indeed environmentally sound. With the evolution and accessibility of AI, it is a question whether how can this technology be an effective tool in detecting greenwashing claims made by corporations.

In this episode, which was produced by qLegal for the TMT Institute, we are joined by Mr. Shashwat Patel. Shashwat is a tri-qualified senior lawyer with over 15 years of experience specializing in corporate and AI transactions. In our conversation, Shashwat discusses the recent breakthroughs and trends in AI, as well as the potential and challenges of using the said innovation in checking environmental and sustainability claims.