Shed Geek Podcast
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
Shed Geek Podcast
Five Years of Shed Geek: Reflections and Future Directions
Take a seat in the Batcave as Shannon pulls back the curtain on five years of podcasting journey and the evolving shed industry landscape of 2025. This rare monologue episode offers an intimate look at where Shed Geek started, where it's heading, and the philosophy driving its growth.
Shannon extends a heartfelt invitation to everyone in the shed world—dealers, manufacturers, haulers, and service providers—to share their unique stories on the podcast. "Everyone is welcome, even if we compete," he emphasizes, believing that transparent conversations benefit the entire industry. The podcast has become more than just interviews; it's a digital magazine where shed professionals can showcase their expertise while helping others grow.
The conversation explores exciting developments across multiple business fronts. From the new office space (converted from an old church) to the evolution of Shed Geek Marketing's approach that prioritizes education over sales tactics, Shannon reveals how their client-focused philosophy has fueled 187% growth. He also dives into the RTO business transformation, ShedHub's powerful SEO potential, and upcoming industry events that signal a maturing, more organized shed community.
Throughout the episode runs a thread of genuine gratitude—to listeners, advertisers, family members, and ultimately to finding purpose through serving the shed industry. Shannon's perspective on marketing as an investment rather than an expense offers valuable insight for any business owner looking to grow strategically.
Whether you're a shed industry veteran or newcomer, this candid conversation offers both practical business wisdom and a reminder of the community-building power of shared knowledge. Ready to share your story or learn more about the services discussed? Reach out to info@shedgeek.com and become part of the ongoing conversation.
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This episodes Sponsors:
Studio Sponsor: Shed Pro
Hello and welcome back to the Shed Geek Podcast. Here's a message from our 2025 studio sponsor. Let's be real Running a shed business today isn't just about building great sheds. The industry is changing fast. We're all feeling the squeeze, competing for fewer buyers while expectations keep climbing, and yet I hear from many of you that you are still juggling spreadsheets, clunky software or disconnected systems. You're spending more time managing chaos than actually growing your business. That's why I want to talk to you about our studio sponsor, ShedPro. If you're not already using them, I really think you should check them out.
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Shed Geek:Okay, welcome back to another episode of the Shed Geek podcast, and I am back in monologue form today, just me.
Shed Geek:Today, folks, we're lining up interviews but twice a year I like to try to take some time somewhere around the middle of the year and toward the end of the year, just kind of talk with you guys, let you know what's going on. Just kind of talk with you guys, let you know what's going on. Um, uh, I don't know. Give some independent thought as opposed to just an interview style. Um, it is exciting, it's awesome, it's nice. Um, it's hot outside, but we're right here in the middle of summer. It's July 31st, actually last day of the month so we're getting ready to hit August, and I have no idea how we are into over half a year gone already here in 2025. But we are also. What are we celebrating? We're not really celebrating anything. We're in year five of the podcast well, over 300 episodes. I think we're getting closer to 400 as we speak and I just can't say thank you enough. For those of you who are watching, you get a chance to see me here. I don't know if you're interested in watching on YouTube, but certainly encourage you guys to go. Do all the things, subscribe to the YouTube channel. You can see me here rambling and in this case, you can actually see my office. I took my background off today. So, if any of you ever wonder about the Batcave, a secret layer here what it looks like, there's only been a few folks that's came to our new office to be able to, uh, to see or to interview, certainly encourage anybody who wants to. If you're, if you're willing to travel here to metropolis hometown of superman, uh, Metropolis, Illinois, right across the river from Paducah, Kentucky, and do an interview with me, hey, lunch is by all means on me and we even got a room for you if you absolutely need a place to stay. So, more more, more than happy to have you come see us, come see our office. Got a long way to go, don't get me wrong. We have a lot left to do. But here we are Year five, close to 400 episodes, 1,000 listeners each show, and I continue to say thank you, lord, for the blessings that you've provided for us. It has been a ride. I don't see it slowing down. I suspect we'll do this for another five years or so. There are still so many people to interview and guys. I want to say this before I even get started. I've got my notes here. Right, I've got all my notes, and I just want to say if you enjoy the podcast.
Shed Geek:Sure, monologues are fine, but dialogue is good too, and I don't mean just dialogue of products and services, I mean interview style dialogue with people in the industry, boots on the ground, shed sellers, shed manufacturers, shed haulers, people who find their home in the shed world. Yeah, this is a place for you. You don't have to. What are some of the objections that I've heard? I don't really have anything to say.
Shed Geek:False, I believe that God makes us all unique and I believe he allows us to learn from others. I think that's why his word says that iron sharpens iron, and I believe we have a lot to give. Believe we have a lot to give. It is my unique position to try and ask good questions and create an interview style that makes you feel welcome and that just kind of talks about not just the history of the shed industry but your own personal history in the shed life and what you have come to accomplish and how some of the lessons you've learned, things you've done, experiences that you've had, will ultimately lead to helping others, which is what I believe, personally, that we are called to do. I believe that we can do that through conversation.
Shed Geek:The shed industry has been so good to me. I just can't. I can't say thank you enough, because it's been really this like lifelong journey that I was on looking for and you know, I just seemed like I found it and it's almost as though every time I venture outside of anything shed related, that I just get pulled, pulled right back into it deeper and we can talk about some of that here today. Obviously, I want to try and get more people involved. I just want to say this If you have ever considered interviewing, there's no pressure. We don't ask you hard questions. Nothing's live. We can edit anything that we need to. If I'm overstep and ask you something about your business or something that you don't want on there, we'll take that out.
Shed Geek:Our job and our goal here is not to create any division. It's to create unity in the shed industry. It's an industry I find fascinating and it's where I make my living. So, the last thing we want to do is damage, you know, the industry or anyone's reputation. So, we want you to feel welcome here. We want you to come sell your things here. Your services, your products, talk about your expertise, your knowledge in it.
Shed Geek:We are a digital magazine. Look at it from that perspective. We are digitally, you know, putting your voice out there, as opposed to in print. That's just for me. That's a good way to explain a podcast.
Shed Geek:Podcasts are unique just in just the nature of itself, because if you ask what a podcast is, everybody gives you a different answer. It gives you a different answer and I've heard from some of you that have told me, since you started listening to Shed Geek podcast, that you started venturing out into other forms of content that you love to listen to, whether it be sales, construction, business coaching, all these different things. And to me, really, you know, a podcast is an RSS feed, which is really simple syndication, and it's meant to be that. It's a pod. It's a pod, it's a small, it's niche, as opposed to a broadcast, which is, you know, to me, trying to reach everyone about everything. And we're just trying to talk about sheds, carports, you know, and things related to the shed industry, whether it be gazebos, carports, animal shelters, play sets, all the different ancillary products that go along kind of with sheds. And that's what we do here today, it's what we've been doing for five years. That's what we want to do for five more years.
Shed Geek:Again, I want to say it and make it abundantly clear Everyone is welcome, even if we compete.
Shed Geek:Matter of fact, especially if we compete, I would venture to say we need to be on here having conversation, because I do believe iron sharpens iron and I believe we'll be better by having conversation that is transparent and beneficial to the listener, because they can hear the thoughts out loud as we begin to challenge each other on what is best for the industry, or just have conversation that is meant to build up and if there's any criticism, it's meant to be constructive.
Shed Geek:I accept criticism in the form of constructive criticism regularly, but we do not adhere to any bashing or bashing of any companies or reputations. We want everyone to win. As the saying says, you can't compete with me because I want you to win just as bad as I would like to win myself. And that is true because I think that is the nature of our faith which supersedes our business, and that is to want to see others do well. Now, at what point do we want to see them do so well that we do terrible Now? That's a whole different conversation and that's why we need you on here talking. We need you on here to have conversation with us, because we believe that everyone has not only a unique story, but they have a unique perception in the way that they perceive business, uh, and the way that they approach business.
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Shed Geek:I'm happy. There are some interviews I've been trying to get for years that are coming around here in the next oh, I don't know. I would imagine they'll be on within the next two to three months and I'm super excited about those. We've been there, are some people we've been knocking on the door of for years, others we haven't gotten to yet. I believe that you could do five days a week of podcasting and really never get bored with people's stories.
Shed Geek:So many people in this industry dealers, haulers, yeah, there's just so much. So, I did to try to keep me on track. I tried to write down some notes just to try to keep me focused as best I can. Some topics, some things to talk about Monday show, Wednesday show, Friday show Obviously you guys know about Jared uh and Eric on steel Kings uh and what they're doing on the Monday show and the goal there is to kind of take some guys you know Jared and Eric running Dayton uh, Barns and Steel Structures there in Dayton Ohio for years now they sell for multiple manufacturers, steel structures across the industry that have also sold sheds, um, so they're kind of familiar with how there's, like this overlay between sheds and steel structures. But the idea is to have good topics, high-level conversations about what's happening in the steel industry, the steel world, how it will affect us, because so many shed dealers are also steel structure dealers and sell those different products. So, we love to try to keep that conversation over there and the advertising network over there that best benefits them, as best we can.
Shed Geek:Sam, I think you guys are aware Sam's gone down to a once a month show. We have really strongly considered maybe trying to do, or find a personality to do, a tiny home show on Friday. Am I that personality? I don't know. I know that in marketing we love those who do tiny homes because from a lead perspective man, they are some of our best performing lead campaigns. But I'm not sure if I'm that guy, but maybe this is a call to action, if you will, for anybody who feels like they are, who really finds herself in that home but also finds their self- desiring to do some podcasting content maybe around that industry.
Shed Geek:It's not a stretch to think that shed builders build tiny homes and you start getting into the whole conversation almost immediately. Like you know what is a tiny home and we're not talking about the tiny home fad necessarily of the HGTV days, 10 years ago, 300 square foot or 150 square foot, but you could. There could be a conversation there, but what we seem to be seeing is like this need for housing and more of these, you know, 640 square foot or even larger, um, arguably, homes. And then you get into all the nuance, all the disclosures, all the things that you have to do If you're going to call yourself a tiny home manufacturer, primary residency, how that affects, uh, financing. We've run into a lot of these things on our journey. So just something to think about if you've ever found yourself wanting to do that, we host the show. We just need you to provide the content, but we walk you through 100% of that. So if that were to come to fruition, what you're looking at is a Steel Structure Monday Shed Wednesday. Tiny Home Friday.
Shed Geek:I'm not sure if we would include like a Tuesday or Thursday episode or something at some point, but very possibly, uh, for me, what matters the most is bringing you content that you feel like listening to when you're swinging a hammer or driving down the road or whatever it is that we can say to get your attention. That is hopeful, beneficial, worth listening to, the same as any talk show that you've ever listened to in your life. Why listen? What have I gained from it? Why is it entertaining? Why am I better from it? Those are the things that we try to think of when bringing you content. So, if you are looking to do an interview, we would love to interview you. There is no one out there in the shed world that makes their living in this space that we don't want to talk to. We would love to talk to you, whether you are a seller, manufacturer, hauler, product provider, service provider or something we're just simply not aware of. Love to discuss with you and bring content to the table that is valuable for our listeners. So, check that off the to-do list. I don't know if you guys are like me, but a lot of times I like to write down these little mini lists here for the simple dopamine boost that I get whenever I get, to mark something off and show it as complete.
Shed Geek:So, what else? The office? The office is what you see behind me. It's very unusual. It's an old church. It's actually an old church of God. There's two church of God denominations that we're aware of. One is a charismatic movement out of Cleveland, Tennessee. One is out of Anderson, Indiana, which is more, if I understand and I could be wrong here but more like Lutheran or Methodist or something along those lines, traditionally, in terms of the way the nomination works. We bought this church and we turned it into our office. Our son, as you guys know, Troy, works for us, Aaliyah, my daughter, works for us and then, of course, Deanna works with me. So, we're all here working and we fixed up this wing and you can even see it For those of you who are viewing this on YouTube.
Shed Geek:This is my office. This is where I do my work every day. I know you can't see everything, but I do have my nice little cup collection back here and this is my home. Come in here every day and uh, focus on podcasting and other tasks. We have a another office for the marketing just across the river, uh, in Paducah, Kentucky, above the Mellow Mushroom building, the old Coca-Cola bottling plant. If you're ever in town, you should definitely come see us both. Uh, Dylan and his guys are heavily at bat over there. Uh, and then our marketing I mean our rent on operations uh take place out of both Ohio and Pennsylvania. So, um, yeah, just love to discuss any of you that are ever wanting to come by. There's plans for this.
Shed Geek:But that kind of goes along with my thought process of like, what does the future hold? And for those of you who are reading articles, columns in the shed business journal, definitely go check out the one I just submitted. It'll be. I don't know when it'll be out. The due date was August 15th, so I'm assuming it'll come out September, October, right before the show.
Shed Geek:But I kind of talk about direction and knowing the direction that you're going. You know what are you hoping to accomplish and what is the, what is the destination in which you're running to. And when I think about that I'm kind of preaching to myself no pun intended, because we're in the church here, but definitely a lot of thought goes behind. You know what direction are we going Marketing, e-com. You know rent-to-own finance, podcasting, advertising for the industry. You know what else can be done.
Shed Geek:Strongly considered putting a sales force together, because the one thing I hear repeatedly from folks that both do marketing, with us or without us, is trying to figure out how to be better closing leads. We've sold before, I have sold before and very comfortable with it. But the question is, can we be more helpful? Can we be more beneficial by helping close those leads? So, there's a lot of questions. I'm even asking on the Shed Sales Professionals page to kind of guide what that effort would look like.
Shed Geek:And then, of course, pray about it and see where God takes it, because I believe 100% that any move that you make without God's blessing will not be blessed. But even the hardest and most difficult things that you do with his blessing strangely find a way to happen, and I believe the Bible talks about that. It says that obedience is greater than sacrifice. It matters not what you lose, it matters that you listen and that you're obedient. And he amazingly finds ways to open doors that I had no idea how to even get open. So that's the office. You see it here. I wish I could show you around. Maybe we'll do a little video if you're interested. It's just been part of the journey. This church is actually here in my hometown of Metropolis. So, um, we, we bought it and um, that's what we're doing. You're more than welcome to come join us.
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Shed Geek:We'd like to hit the road again. Many of you know that we've had a grandbaby. We've got a grandbaby on the way again. So, times two, a couple little um, Cecilia Rose and, uh, Violet Marie. Violet will be here in in the November, uh, beginning of December, so that'll keep us off the road for a little bit, but we do plan on getting back in the RV next year and getting back on the road Some more. Um, love to come see you guys, love to come see your shops, love to get the drone up in the air. Just celebrate you in whatever way that we can. So, uh, GPS destination what direction are you going? I jumped the gun, and I already talked about it. So, dopamine boost let's check that off of there.
Shed Geek:Advertisers oh, let's talk advertising. Advertising on the podcast. You know there was a time where it was my sole income. I can think back to interviewing Jonathan Orrick where we talked about even disclosing the amount of money that the podcast makes and being just very transparent with how we were going, stepping out into faith and literally watching God help put things into motion. And yeah, it's been pretty gnarly because I went from having to jump out in faith and rely on the audience participation and the advertising to now adventuring into these other areas that are stabilized and providing, you know, income to the point where we don't have to see the advertising as a means of making it. That said, my goal at one point was to see if I could just give advertising away for free to product, whether you provided a product or whether you provided a service, and I just think that free is what you, you know you get what you pay for there, and I believe that it devalues the entire platform. So, what we did was slash the prices by about 60, 70%. So, if you've ever thought about advertising, I'm more than happy to put you in touch with some of the advertisers who've seen phenomenal results from it. Some haven't seen phenomenal results from it. I get in front of the same audience every time, so sometimes I struggle, you know, with that.
Shed Geek:Obviously, advertising does two things In my opinion it brings awareness, keeps you top of mind. I think it's Henry Ford that says you know a person who thinks they're going to save money by you know a business is going to save money by not continuing to advertise as a fool. I am not saying that. That's you know. I don't even know if he said fool, maybe I'm. Maybe I'm misremembering the quote, but allow me to paraphrase, if you will. Basically, the founder of Ford says you should advertise.
Shed Geek:Well, that's something that we talk with people about in marketing, and understanding the difference in advertising and marketing are two totally different things. In terms of our audience reach, we do get in front of a lot of people in the shed industry and I've had many of you tell me hey, I started using this because I heard about them advertised on your show. I'm sure you hear about it advertised elsewhere too. I think professional sales coaches say that it takes seven touch points before a person actually makes a decision. I think everyone, just to be clear and this is for those of you that are invested in marketing and Google ads and meta ads you'll find this kind of conversation maybe enlightening, but I believe that you should always be. Advertising Sounds simple because I sell advertising. Like I said, I'd love to give it away for free, but I just think you devalue it completely if you do that. The reason for it is because if you're trying to bring awareness, it's one thing If people have no idea what your product is.
Shed Geek:I think about my good friend, Dan at Solar Blaster Fans what he provides. I think it's an amazing product. He's been doing it for years. He just hasn't really been advertising it. He started advertising it here and next thing you know, he's got a booth at the expo this year. I hope you guys will go see him. I hope you'll tell him. You heard about him on the podcast, but my point being, you know, digital shed builder I'm thinking about some of these guys who came along the knowledge gap. Joe Ignis interviewed him two years ago. Now he's speaking at Shed Cell Summit.
Shed Geek:You know, I think about how like some of these things have come together, and the reality is, I've had some folks tell me we advertised with you and you made up half of our sales this year because of the leads that came from you. I've had others that say I've never gotten a lead, and I think it comes down to like proving that lead. So, we can talk about that for just a minute. I'm amazed. I'm amazed at companies that are multimillion dollar companies that don't have good digital tracking, analytics and things like that on their website. I'm not belittling by any means those. I'm saying I'm surprised. Belittling by any means, though. So, I'm saying I'm surprised.
Shed Geek:You know, it's easy to like. How do you know, if you look at a newspaper or magazine, that that is what drove someone to purchase a product or a service? What is the deciding factor? You know those seven touch points. You know I like to relate that to striking a rock. You know you can hit it six times with a hammer and you see no damage until you hit it with the seventh one, and then it all of a sudden breaks. It's not the seventh hit, it's the sixth and seventh hit combined. That breaks this down.
Shed Geek:Well, it's the same way when you purchase things. It's why Facebook is listening to your conversations right With your speaker on, and then you're getting advertisements for those very things. It's the same reason. You're geofenced whenever you go into an area. Just watch, when you go to the expo this year in Knoxville how all of a sudden you start getting suggestions through Google and Facebook for local restaurants and different things there, because they're targeting you because of your location.
Shed Geek:These are the same things we do Now. We don't do that at the podcast, necessarily, but what I'm most surprised at is like if someone says, well, hey, we didn't get a lead, but then you go and you see no GA4 tag, no GTM. You know no Metapixels, no way to track the device ID, no way to track the IP address and no way to know even what's coming to your website in general, let alone what's coming from our newsletter or who we're sending, and this all comes down to a. It's a psychological thing, you know like what is a driving factor in making you purchase something? Let's get out of sheds for just a minute. Let's get into the car world. What makes you purchase a car? You know, has your car purchasing journey been the same every time? You know, for me it's certainly different now than it was back in the 90s.
Shed Geek:We look stuff up online now and we try to get as much information. The 90s. We look stuff up online. Now. We try to get as much information as we can. We look for places that look like they're legit. Now we have a local person that I love to use and that's where I think there's a lot of strength in being local, buying local, being small, being a dealer. If you sell sheds that really involve yourself with the community, gets involved with your local chamber, does all the things that are traditionally good, but from a digital perspective, it's way different, like you know.
Shed Geek:How can you prove the moment in which something encouraged someone to buy a product or a service? We know that the podcast has played a big role in helping those of you who sell products and services, but I would love, love, love for the audience to be more vocal about that, because that only helps me, it helps them, it helps them track and understand things more. And, obviously, if any of you are ever willing to give a discount to customers, I'm always about that, I love saving people money. So, if you're like hey heard it on Shed Geek, we got a discount, now you can prove that it works. Otherwise, you have to use a QR code. I mean, if it's print media, you got to use a QR code. That's really your only way to track digital analytics, to find out who's going on and figure it out. And I know for some of you you're like hey, I don't want to be tracked, I get it, I totally get it. That is the world that we live in now, especially in retail.
Shed Geek:Like I said, you'll start getting ads for who knows, once you hit Knoxville Just any different city that you go to, they're going to tag you, fence you in, start sending you stuff. If you're going to use a smartphone, they're going to advertise to you. You can ignore them, you can do your b est to block things, but, generally speaking, that's why advertising exists. You know it's people want to get in front of you, they want to tell you about their products and service. Um, and that's one of the ways that helps keep the podcast going for us is to have those advertisers, um, believing in our, believing in our show, to uh, to reach you guys. So give us a shout out, make sure to tell people, tell me, tell me, I'm happy to know.
Shed Geek:I was at the Oklahoma bash and a guy came up to me and said hey, man, I started using RTO smart, uh, heard about it on your podcast. And I immediately reached out to Phil Carsell-Lowey and said uh, hey, thank you for advertising. Man, I just had X, y, z, you know, company and representative show up and say that they started, uh, using RTO smart because they heard about you through the podcast and it was a win-win-win. So, I've had situations like that several times over, but I'm happy to be louder about that, and I would appreciate it if you guys would too, because advertisers pay money and they love to know where their money is best spent, understanding their ROI.
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Shed Geek:Newsletter. Obviously, you guys know we have a newsletter. I want to kind of break that down in a little bit of detail. Basically, what happens with the newsletter is we have a main sponsor. This year's main sponsor is ShedPro. Really appreciate them coming on. I think ShedPro's got a phenomenal product. I love what they're doing. They're increasing with their Ops Hub.
Shed Geek:We've got this newsletter we send out to your email. On that email there's all kinds of information in the newsletter. Every time an episode comes out. There's ShedPro, right there at the top. It's a clickable link so you can click on. You can book a demo. You can go to their website.
Shed Geek:We have all of our services that we offer at Shed Geek. We have a way to listen to the podcast through audio there. If you just click, we have a way to view it. If you click, it'll either go to Spotify or YouTube. We have an episode registry.
Shed Geek:For those of you that want to go back and find previous episodes, let's see. And then there is the advertisers who are on the show that particular day. All of those are clickable links. So, if you want to go find out more about their information, Monday's show, for instance, is J Money. That is our financial affiliate in terms of like offering traditional financing let's see.
Shed Geek:There's blogs and for those of you who want to write blogs, for those of you who have services or products you want to talk about more, you can do that. For those of you who just want to talk about your story in the industry, we absolutely can do that. We'd love for you to write blogs and we'll make sure to get it posted on there. And then there's what we call the digital ads on the bottom, which are all the same size. Every one of them is the same size. Every one of them has a clickable link and this lets you go and know more about the product.
Shed Geek:It'll take you to a lead form. It may take you to the episode where I interviewed that particular person or company. It may lead to their website. It may lead to some discounts. You just have to go and you have to click on these things in order for them to work. Now, all of those things are tracked. All of that is tracked, but I do not sell that information. If I have learned one thing, it's that someone will say hey, Shed Geek said that you were snooping around my website and wanted to know if you wanted. You know, wanted to know more about our product or service.
Shed Geek:I feel like. If you want to know more about it, you'll fill out the lead form and I certainly encourage you to. But I don't sell that information so that people can target you. Even if I did sell that information, the only way I would do it is if they did not reach out to you directly, because I do not want you to feel uncomfortable clicking on things. I want you to know that we take that very serious and we protect your information there. Even if you're just snooping around, that's fine. Good, go snoop, because everybody wants to go and learn about new products, new services and understand them. But the question was asked and I wanted to talk about this. The question was asked should I have a newsletter if I am a dealer or a manufacturer? Should I have a newsletter if I am a dealer or a manufacturer? Simple answer is absolutely. There's so many platforms that you can do this on MailChimp, activecampaign Email marketing to me still works really, really good because a lot of people love to be able to view things at long periods of time if necessary.
Shed Geek:So, what can these email drip campaigns do for you? A lot. They can put you, your customer, in touch with your rent-owned provider, sales after the service. Maybe there's someone who's never bought from you. But seven touch points, right? Maybe that email is one of the touch points. Staying in front of your audience, constantly just reminding them that you're there, is a top of mind priority because when it's time to purchase, you want them to think of you and whenever you're sending them an email once a month or maybe it's like hey, I know that you know you guys stopped in if you've ever stopped in before now and but you didn't buy, now's the time to buy because we're offering 10% off or five or 15 or whatever percent off your offering If you'll come in today and just mention this newsletter. So absolutely you should be building those things. If you have questions about those, feel free to reach out to me. If you need a professional marketing agency to do that, more than happy to do that.
Shed Geek:Your destination will determine how involved you want to be digitally, just the same as your destination and where you're trying to go will determine what it looks like when someone comes into your shed lot, what it looks like whenever you sit back and dream about mission, vision and values and the direction that you're wanting to take your company. Maybe you're wanting to go from 1.8 million a year to 3.7. Maybe you've got a goal to sell $10 million in sheds. Maybe you want to open up a huge distribution center and be able to have 600 dealer network and sell over 300 million a year in sheds. I don't know. What I do know is that your drive and your destination that you set in front of you, that you gear yourself towards every day as you come in, will be the determining factor, whether it's brick and mortar or whether it's digitally. So we're there to help you on your journey is the goal.
Shed Geek:Speaking of marketing, I want to talk about that. Guys, I absolutely love you know you guys have met Dylan, president of Shed Geek Marketing, Cord, our brand strategist, Wyatt, who is just our CRM aficionado, if that's the correct way to say it. Genius, just absolutely genius. There's so many more people working behind the scenes that a lot of times you guys don't get to see that I get credit for. I just want to give a shout out to them, because those guys work hard and they work sun up to sundown. I've never seen a group of guys work so hard. Uh, I'm blessed to be around such an intelligent group of people and, um, you know, we had a lot of growth. I mean, if I'm just putting it very frankly, I said in the SVJ article in the column. I want you to go read it.
Shed Geek:I don't want to talk about it here because you know I want you to go and read it there on their platform. But you know I talk about. You know destination and who you're going with and where you're going. And what is your, what are you trying to accomplish with and where you're going? And what is your? What are you trying to accomplish?
Shed Geek:And the one thing that we realized really quick is that, even though it sounds like a statement of arrogance and I don't mean for it to gosh did we ever learn some lessons from opportunity and some success in business measuring success in terms of like influence, I guess of the show or just you guys being willing to trust me? We've never run an ad. All the leads have been organic and we've now worked with gosh. It's got to be 100 companies in marketing and that really blesses me because it lets me know that you trust me, because we're not just soliciting for business, we're politely putting it out that this is what we do. We're giving information. I believe in the Zig Ziglar model If you help others get what they want, you can get what you want. I know that there are some that have just taken our advice and we've never worked with or earned a dollar from. That's okay, um, I don't like it no more than anybody else, but we're helpers, right.
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Shed Geek:And that's the approach that we've taken toward marketing is to be very consultative in nature, so we don't just want to come in and compete on price. We want you to understand what you're purchasing so that you can make the best decision, because, again, I don't want to give too much of the article away, but I've said this on the podcast before If you come to us and say you know we want to invest in marketing, and remember it is an investment, it's an investment. It's the same as buying a two by four and some nails and putting them together and making a shed. It's an investment so that you can sell it to make money. Marketing is an investment too, and our famous tagline is we should be making you more money than we're costing you. So, if you're concerned about marketing, just know for, month to month, we do not hold your digital data hostage and you can leave anytime you want. We kill what we eat, and we've got to keep you happy, to keep you in business. That's the way we've approached this, and that's worked out swimmingly. For that reason, though, there's a couple of things that we ask for commitments on, like SEO, just because they take longer to be able to prove, and if you're not careful, it can be shady, and so we do all the necessary reporting so that you know what we do and all that good stuff.
Shed Geek:Where am I going with this? I got on a rabbit trail and lost my train of thought. Um, for me, it's about educating you so that you know what's best to purchase, because if you just come in with I, I believe that people insult people things that they don't understand. So, if you don't understand, so if you don't understand it well like whether it be AI, computers, internet technology, anything if you don't understand it well, some people have a genuine abstinence towards these things, and that's fine. Maybe that's culture, maybe that's religion or whatever. That's not here nor there. What I'm saying is that, uh, people typically criticize it if they don't understand it well, and we want you to understand it well so that you purchase the actual right thing, so that you don't waste money, which is the whole key. You know, I can't tell you how many times we've run into somebody charging a hosting fee of $400 a month on a website to an Anabaptist member, when it should be $400 a year, you know, and it's just simply taking advantage because somebody doesn't know or doesn't understand. That's why we operate on a high level of trust. We want to maintain that trust because we think that if you understand what you're buying, that you'll make a better decision. Now we're there to guide you along the way, but I would rather you earn your business now and then have some good, long-term relationship built off trust that we didn't just try to come in and grab a dollar quickly. So, I'm happy with where we're going with marketing. I think it's at 187% increase year over year right now, since we've been doing it, we just closed one of our largest deals ever, selling well over $100 million a year in sheds, and we're responsible for that ad budget. Right, we're responsible for helping them grow, and that's amazing to me. That's just simply amazing.
Shed Geek:God can only get the glory because, trust me, without him, it's just we couldn't do it. We couldn't do it. Now it's up to us to put in the work right. God gives you the tree. He doesn't give you the bench. You know they gave us the tree. We're going out and carving this thing up and trying to make it a bench and we're excited about it. We're excited that we have the client list that we've had in the industry. Um, we do our best to keep everyone. We know that some of that is on us, some of it's not, but we're always going to give it our best.
Shed Geek:RTO Josh and Justin you guys got a chance to meet them. You know. 202 increase, I think it was year over year. Um, thank you. First of all, I started, even for the people who were like, oh, you shouldn't get into rent down. Well, you know, I started in rent down whenever I was in the podcast, starting the podcast, I was working in rent down. Uh, I got out for a time. I did notice that certain RTO companies were embracing us. Certain RTO companies were wanting exclusivity, some weren't, some were abstinent and stayed away. That's okay. We encourage anyone to come on. I don't even care. If you have an RTO company, you can advertise on here.
Shed Geek:I'll say it again we cannot possibly serve everyone in RTO. So, we know that there's going to be other RTO providers. We do not have it in our head. Prove me wrong or call me out if you see something different with me and the team that we're going to take over that space. I don't think it's reasonable. I think that would take a tremendous amount of money and like if you could acquire that much in investment. That's pretty amazing, and you know what Maybe you deserve. That spot is the way I look at it. I believe that we aim to serve our customers Well. I believe we do a good job. I think we're happy to put you in connection with anybody else that we work with.
Shed Geek:The downside of growing is it creates more growing pains, right? So now we've got to go out and find and I'll tell you for this fellow here, little old Shannon Latham, like having these discussions, these big conversations with people, um, is really amazing. Uh, just to be honest with you, you know, when you start hearing numbers thrown around like 50 and a hundred million, it just seems like a different world to me. Uh, and I'm just being transparent, being honest, I'm sure there's some guys out there with suit and ties, that's got a good business model and a good business head on their shoulders, that are just like, hey, this is just another day at the office, as a matter of fact. That's got a good business model and a good business head on their shoulders that are just like, hey, this is just another day at the office, as a matter of fact, that's just not for me. That's not for me. For me, this is like wow, that's amazing that I'd even be given that opportunity to be in those conversations. So, for me, I don't take it as got this all figured out, guys, don't worry, I take it as I'm learning along the way. God's been providing with some cool opportunities. You guys have been trusting us with it. So, you know, Josh and Justin top-notch dudes uh, love to talk with you guys about rent to own, if you're ever interested.
Shed Geek:One unique thing that we do and I think you guys are aware of this is that we believe that, when it comes to dealer premiums, believe in. I believe in two things. One, I believe that, when it comes to dealer premiums, I believe in two things. One, I believe that they can they're careful, you can get into a race to the bottom. I'm not insulting any companies out there that are providing it because it's their competitive advantage, but I'm hearing of like 10% premiums in some places now and I'm astonished. I'm amazed because I don't know what kind of yield is left over at the end of the day if we continue to go down that road.
Shed Geek:And the one thing that we've tried to do is provide a service-based initiative if we're going to attempt to get your business and the way that we've tried to do that is to offset the cost of your marketing, because traditional marketing in America is about 4% your annual total gross revenue. That doesn't matter if you're Cadillac, chevy Sheds, hucks, gas Station, wawa's or whatever you guys have up there on the East Coast, it really doesn't matter. Buc-ee's, you know, 4% of your total gross revenue is very common. To apply that towards your marketing budget, your all-in budget. Some aggressive companies you're seeing 6%, 7%, 8%, 9%. Insurance companies are a good example of that. 4% goes a long way in the shed industry 0%, kind of get what you pay for, right, but 4% pretty common. Well, it just so happens that we're seeing those dealer premiums kind of fall in that category. So, what we're trying to do is be enticing by giving you a better premium if you use the marketing as opposed to a cash payout, because if you're just taking a cash payout, it's who can pay out the most money to get your business.
Shed Geek:In my opinion, again, welcome any rent on people to come on, challenge these thoughts, give a different side, give a different perspective, different point of view. I'm just simply giving mine. But I encourage you to come on and if you think different. Come on, let's have that discussion, because I think the audience can only be better for us having that discussion in front of them. But that's why we're we feel like you're going to have to out-service, as opposed to there's bigger companies that can like out-pay. They can just give you more money. Work with us, it's a done deal. We move on. But we want to out-service and we believe that if you're in business, you're in business to make money and you can make money by the increase of premiums.
Shed Geek:But what happens whenever these companies eventually sell portfolios, get out of the business? Somebody doesn't honor that, you know. Your. Your best bet is yourself. So your best bet is to increase your sales. Bet is to increase your sales and to me, one good way to increase your sales is to not take the low hanging fruit of a five, six, eight, 9% dealer premium, but to increase your sales through sound strategies, marketing, proven systems and processes that actually work. So if you got into business to get a premium, as opposed to getting into business to grow your business, I believe that that benefit can best be done if you acquire that premium through a service, and some do that by paying for your 3D configurator, paying for your POS or ERP, depending on what you call marketing first of all. We can have a whole discussion over on what you call marketing First of all. We could have a whole discussion over just what you call marketing in this industry and who overlaps in certain areas, whether it be POS, erp, 3d configurators, e-com, and then, of course, you get into rent, on finance, all the different stuff. I just believe we got a good group of guys. We got a good company. Certainly encourage you to give us a call if it sounds like we might be a good fit.
Shed Geek:Excited to go to NSRA. So thankful that Nick Gerard came on, did an interview with us. Love that guy. Just seems like he's going to be brilliant in terms of taking over as the general counsel and the legal representation for the NSRA. For Ed Wynn. He just seems like a really, really solid dude. That's all I can really say. Go back and listen to the interview and I think that you'll like him. Two totally different personalities, obviously, but certainly looking forward to having a long-standing relationship with Nick and those of you who are in the rent-to-own world I'm sure you feel the same way. He just seems like a really solid guy and really what they're doing with the NSRA seems to be pretty awesome.
Shed Geek:Looking forward to this year's speaker. They have a membership option now. This year's speaker, they have a membership option now. Yeah, it's just. It seems like the industry is growing up and getting more organized. You see that with the Shed Sales Summit, we'll get to that in a minute.
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Shed Geek:And the next conversation here from my little dopamine rush checking off these boxes the shed hub. Obviously, you guys know that we do marketing. Marketing is a lead generation tool, and guess what shed hub is? It's a lead generation tool. That's why we decided to invest into it. There are a lot of people working on the back end of that right now to increase the knowledge and reporting in terms of tracking analytics. I stand today saying that ShedHub has the best online presence in terms of SEO and getting in front of the actual two-sided marketplace, which is the customer, and I believe that that's why it made sense for us to buy into ShedHub and become an owner. It was simply for the purpose of we have the other side. We have the two-sided marketplace, which is the industry with the podcast. So, those of you who have tried it, if you didn't find success, I want to talk to you because we are heading in a direction where I think it's going to be really, really nice over maybe three or four months.
Shed Geek:It may be post expo before we can really get all the bugs worked out, but we've combined forces and there's some really smart people and I'm even willing to have them all on for a podcast to describe in depth the details of what's happening, uh, with coding if you're into that kind of stuff uh, and all the things that are necessary to really make this a traffic monster. Look, at the end of the day. I'll be just very matter of fact here. Shut up is a website. It's not a new technology. It's not an ai technology. It's not an AI technology. It's not something new. That's unproven.
Shed Geek:Dotcom's been around now for 30 years, you know, and that's all ShedHub is. It is a Zillow, it is a CarGurus, it is a you know auto trader for the shed industry with sheds, and it has the best, most visible SEO out there, hands down, and I don't mind debating that with anybody. What's the other side of that? If I, Shannon, if I pay $39 a month to get on here. How's it going to help me? And those are the things that you want to know and those are the things we're working on, so that you can see lead form submissions and so that you can actually see what kind of traffic's happening. Because I can be wrong, but I believe that leads are happening all the time right now from ShedHub and we just don't know it because you can't prove it, because, again, people aren't asking the right questions and you're not going to hound your customer on how they got there. So You're not going to hound your customer on how they got there. So, we're going to set up all the necessary digital tracking analytics and tools so that you can see that, and we're going to offer that through some reporting, because we really want to see this thing go to the next level.
Shed Geek:If you are curious about being on, just go to geek G-E-E-K. ShedHub S-H-E-D-H-U-B. com. That's geek G-E-E-K. shedhub S-H-E-D-H-U-B. com. That's geek G-E-E-K. s hedhub. com. You can sign up today. You can sign up multiple locations. It's $39 a month and, guys, if you never sowed a shed, never sowed a shed. This is something that Dylan said and I want to echo this and I have several times over If you never sowed a shed.
Shed Geek:The SEO value alone, ShedHub is outranking. 90% of shed websites in the US, I mean in most cases they are a first page search result, oftentimes a first placement search result. On the first page. They're indexed that high if there is a shed listed within 91%. So, here's the beauty of it the more you use it, the better it gets. That's the genius, in my opinion, of ShedHub the more you use it, the better it gets, the better experience you're going to have for the customer and the more we're working on the back end to tie in Shed Geek marketing with ShedHub to make for the ultimate lead generation possibilities. That's what we want ultimately is to help you sell Shed.
Shed Geek:Now is there a conversation I've had yes, I've had talks with several CEOs, large manufacturers, to say we're holding out, we're waiting to see where it goes, blah, blah, blah, and even some who have said you know, if you would just give it away for free and then we can give you a percentage of the sale, look, if we're going to do that, we're going to get back into selling sheds, which may be a possibility.
Shed Geek:I mean, who knows, maybe we just need to create a team to do that, or maybe we need to bring you the lead and then just get paid for the lead. We believe that the subscription cost is so friendly if you're a manufacturer at $39 a month that it's going to benefit you for the SEO value alone. If you never got a shed cell on it and you paid $480 a year, you're getting placed at the top, which I don't know if you can ever really tell that you're not getting a shed cell off of it, because it is indexing so well that people are seeing your sheds. We just need to get to the point where we can provide that digital tracking data and that's what we're working on in the background.
Shed Geek:So, I'm going to try to do an episode over Shed Hub with all the personalities involved. There's probably 15 people working behind the scenes on this that you don't see and I urge you to consider that. $39 price tag is a steal right now and it can only benefit you more. One sale you break even. One sale for the average price of a $7,000 shed at 10%, 700 bucks. So, one sale at $480 a year, geekshedhub. com. I promise you it's worth it and it's only going to be getting bigger because we're going to continue to do things as necessary in the back.
Shed Geek:How I'm in 54 minutes into an episode on a monologue, I'll have no idea. I want to talk about the Shed Sales Professionals page. I would love and I'm probably going to put something out pretty soon. I would love to do I'm probably going to put something out pretty soon. I would love to do a peer group podcast. So, all the questions that you have. I've got a zoom account. I don't remember how many I can fit on there 250 people, obviously, we can't all talk if you get 250 people on there, but if we could get 10, 12, 20 people on, we may even start doing that, like once a month, where you can come on the podcast. You can join the Zoom call. You could be on the podcast. I'll create some questions or we'll create some questions on the Shed Sales Professionals page. I'll put the link on there and, for any of those of you who could join, you could get on there and you could ask questions in real time.
Shed Geek:We've been talking for a long time about trying to create a marketing initiative that would be beneficial for dealers, because the one thing that we find is that it's difficult for dealers to be able to pay for adequate marketing services, even sometimes the initial parts to get started Right. And I mean, if you're selling a million a year and you're at 10%, you got a hundred K by the time you look at your P and L at the end of the year, you're paying $5,000 or $2,000 a month, or whatever it is, for lot rent. You have all your expenses, you have your base income. There's just not a whole lot of room left to run ads. You know, build a website, have a decent ad budget, pay for SEO. So, there's ways that we're trying to provide value of things that if you're interested, you can take those things on, go to task, take them on yourself, try to save yourself some money just by doing it. Just make sure that you don't say I can do it cheaper myself, because we all know not everybody can do it cheaper than themselves. There is a cost to information or the cost of knowledge, and that's why you're paying a premium for agency work. But I would love to interview 10 or 15 of you guys at once. Just get on there and ask questions. Maybe you're asking questions about rent. Maybe you're asking questions about return. Maybe you're asking questions about finance. Maybe you're asking questions about marketing. Maybe it's podcasting, maybe it's the industry in general, maybe it's a particular service. Maybe we can have a couple of different service and product providers on there to talk about their products and you can ask them questions in real time, and my thought is that that content would be very beneficial for those of you who are listening and you want to know, you want to see the product or you're trying to figure out what products or services you can add. So Shed Sales Professionals page keep an eye on that Shed Sales Summit. I can't say enough about Peter Miller making sales simple and the guys stepping out into faith to be vulnerable and provide something that is not getting them rich by any means. It is a service to the industry, where they would love to see us level up as a whole on shed cells and can't say enough good about that.
Shed Geek:If you're not going to the expo, I encourage you to go. Shed cells summit is going to be that Monday, the 21st in September. The NSRA polls directly the following day, Tuesday, for those of you who want to know more about rent to own, and then, of course, the trade show is on the floor Wednesday and Thursday, which includes a lot of educational segments. So, I encourage you guys to get out and go to those things. It only makes for a better trade. Ultimately, shed Hauler bash is coming up uh, that's in Texas this year. I know there's a couple others like southern Indiana bash that's happening on the sea. The shed expo is happening, uh, 24th and 25th September. 24th and 5th uh, NSRA's 23rd of September. Shed Sales Summit the 22nd oh, go vote. I'm going to put out there on the Shed Sales Professionals and I'm going to put in our newsletter an opportunity to go vote, because that's one thing that they're doing at the Shed Sales Summit they're giving away three awards for those who are doing different things in the industry. I think we should celebrate those who are putting in the effort. So, I encourage you guys to go vote, vote, vote for those that you think are making a difference in our industry.
Shed Geek:The Roll Former Show that's a totally different show. That's a Shield Wall Media event. October 1st and 2nd, Dayton, Ohio. We're going to be there with the Steel Kings. Yes, shad Hall, our barbecue, southern Indiana cliff net. That is on, according to Facebook, October 13th. It's a Monday this year, which is different, because they usually have that on a Saturday, uh, and then the shed hauler bash the one that's, uh, every 18 months. It's going to happen in temple Texas this year on September or October, rather October 16th and 17th Uh, that is in Temple Texas. Go to the Shed Haulers private Facebook group. Sign up to be a member there so that you can find out more information, I think sometime in November. It hasn't been released yet. I'm on a Zuma barbecue for the Shed Haulers, yeah, and then our travel is done for the year because we got a grand baby coming, so just trying to make sure to get all this stuff in there, guys, yeah, and then our travel is done for the year because we got a grandbaby coming, so, um, just trying to make sure to get all this stuff in there.
Shed Geek:Guys, I can't say enough. Please, please, please, go to the newsletter, click on things. Talk to people. Tell them that you bought because of, uh, the podcast. If that is in fact true, we say thank you. We've always tried to. You know, we've kept the show free for that purpose. There's no, there's no paying for it. Hope that you guys just enjoy the content that exists here today. Sometimes I think it's going to be hard to get on the talk for 40 minutes and I realize I've talked for an hour already. So, year five in year five, march will be the start of year number six for the podcast. We'll definitely be somewhere 400 episodes plus. At that point I continue to say thank you enough. I've had some people say you don't have to say thank you all the time I do Thank you, thank you.
Shed Geek:The Lord, first and foremost, has given me the opportunity, and I thank my family and I thank you guys for letting me live out a really fun Career, a really fun job, where I can get on here and discuss thoughts and ideas and put together ways for us to communicate better. I'm just overjoyed with the opportunity. Has it become more of a job than a passion. Yes, I think it's hard to dismiss that. At first I did it, you know, just because, just because then it turned into a job and at one point, because I had no choice, it turned into a job. But now it's kind of become just synonymous with who I am. And we've talked about doing other podcasts, but the Lord just always keeps bringing me back here and until you guys just absolutely are tired of hearing me or hearing from others in this industry, we just want to keep doing this. We're thankful. My family is thankful. It has been a blessing to us as a whole.
Shed Geek:For me individually, trying to find my purpose has served as a huge part of my why and why do I get up every morning? Why do I do what I do? Um, it could have been any other industry. The Lord decided to make it the shed industry and I'm thankful for that. Because of the faith that we see that is expressed in this industry so many times.
Shed Geek:Again, I know that it doesn't come without its share of bumps and bruises and, uh, difficulties through competition, through just flesh, through us not getting along with each other. I'm always going to be a proponent for people to get along overcome, apologize, reconcile, do all the things necessary as possible to come back together and operate in the spirit of cooperation as opposed to a spirit of anxiety and angst and just not getting along and all those things that Satan finds a way to creep in and create those problems. I know that we have some high-strung personalities and very strong-willed people and that's okay. You know, God loves them too and he directs the future, although we make our plans. So, yeah, it's been a fun monologue. I didn't think I'd talk for over an hour today, but I have. I guess that is a testament to the fact that I maybe talk too much, I don't know. But I thank you, shed industry. I thank you to my family. They're the ones that's going to be editing this.
Shed Geek:I certainly appreciate all of you guys, the opportunity you've provided and, as long as you guys see it as beneficial and you seem to based off the numbers oh, I didn't even talk about real quick the call-in landline. There's advertising there opportunity as well. So go listen to it If you guys ever want to just check it out and go listen to the podcast dial 330-997-3055. That's 330-997-3055. And you can listen to what the playing communities here wherever they call in. There are some advertising spots that are available. If you guys want to know more about it, obviously reach out to me. We get about 400 call-ins per week or per show from the playing communities, so that's a way to advertise to them.
Shed Geek:Sorry, playing community folks, if I'm wearing you out with that. Uh, we're just trying to provide you with as much information as we possibly can and we thank you guys for calling in and listening. Uh, it's kind of neat. You can even save your place and go back and listen to future episodes or places that you were before you get cut off. So, um, uh, thank you guys. You get cut off.
Shed Geek:So, thank you guys.
Shed Geek:I think I'll say a quick prayer. I'm going to get out of here because my day is just about done. So, thank you, lord, for this opportunity. Thank you for the listeners. I ask that you'd bless them, wherever they are today. God, friend and foe, competitors and collaborators all let them prosper. But before anything, all let them prosper. Uh, but before anything, let them know you, let them know the sovereignty of the Lord, Jesus Christ and the salvation, um, that he set forth in John three, 16 to come and take our stripes and that he would be sent here for our eternal salvation. We just ask that, um, you'd bless each one of the listeners and their business endeavors as they move forward throughout the day. Bless the industry as a whole, keep us protected, help us to be better, help us to do better, help us to be kinder in business, and all these things we're asking in Jesus name.
Shed Geek:Thank you, guys so much. I appreciate it. Come see me and metropolis anytime you want. If not, maybe I'll see you when I'm out there on the road sometime. Thank you, guys. Have a good day.
OUTRO:Thanks again, shed pro, for being the shed geeks studio sponsor for 2025. If you need any more information about ShedPro or about Shed Geek, just reach out. You can reach us by email at info at ShedGeek. com, or just go to our website, www. shedgeek. com, and submit a form with your information and we'll be in contact right away. Thank you again for listening, as always, to today's episode of the Shed Geek podcast. Thank you and have a blessed day.