37: Website SEO Strategies for Podcasters w/ Brittany Herzberg Artwork

Podcast Growth and SEO Strategies for Entrepreneurs: Podcasting Problem Solver

You've shown up every week, shared every episode, and done everything the podcasting playbooks told you to do. Your downloads are fine, but the right listeners can't find you, and the ones who do aren't converting.

That's the conversation Podcasting Problem Solver is built around.

Questions this show answers:

Why isn't my podcast growing even though I'm doing everything "right"?

How does podcast SEO work in the podcast players?

Which podcast categories should I choose to improve discoverability?

How do I optimize for search without my podcast sounding robotic?

How can I batch record and save 3-5 hours per episode?

What's keeping my podcast from converting listeners into leads?

How do I create content based on what people are searching for?

Should I use keywords or my brand name in my podcast title?

How do I know if my podcast strategy is working?

Can I grow my podcast without being all over social media?

What metrics should I track besides download numbers?

Leah Bryant is a former fraud investigator who now applies that pattern recognition to podcast strategy. After working with more than 70 podcasters and producing over 2,000 episodes, she's seen that experienced entrepreneurs aren't stalling for lack of content or consistency. The show has no defined function in the business, and the standard advice never touches that.

The SEAMless Podcast Framework™ runs underneath all of it, a tested approach built from audit findings across real shows, covering Strategic Positioning, Execution, Attraction, and Momentum.

Solo strategy episodes, live coaching breakdowns, and guest conversations, all built for entrepreneurs and small business owners whose podcasts need to pull their weight.

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Podcast Growth and SEO Strategies for Entrepreneurs: Podcasting Problem Solver

37: Website SEO Strategies for Podcasters w/ Brittany Herzberg

October 21, 2025 • Leah Bryant, Podcast Growth Strategist

0:00 | 30:29

Apple and Spotify aren’t the only places to grow your podcast audience. SEO strategist and business bestie, Brittany Herzberg, and I unpack advanced podcast SEO strategies to help you get found across platforms and search engines.

You’ll learn how to turn episodes into SEO-rich blog posts, optimize your Instagram bio for search, and use podcast guesting to build backlinks that grow your visibility and audience.

If you’re ready to make your podcast easier to find and keep it working for your business long after publish day, this episode is your roadmap to long-term podcast SEO success.

02:00 – Website SEO Tips for Podcasters

04:01 – Turning Episodes into Blog Posts for SEO

08:00 – Social Media SEO for Podcasters

09:51 – Links That Build SEO Authority

12:26 – Instagram Bio, Captions & Hashtags for SEO

17:00 – How Podcast Guesting Boosts SEO

24:00 – Building Long-Term SEO Equity

25:12 – Spotify Playlists: Underestimated Podcast SEO Tool

28:00 – SEO Beyond the Feed: Long-Term Momentum for Your Podcast

Check out the resources, full show notes, and more at

https://leahbryantco.com/podcast/podcast-seo-strategies/

Connect with Brittany Herzberg