37: Website SEO Strategies for Podcasters w/ Brittany Herzberg Artwork

Podcast Growth and SEO Strategies for Entrepreneurs: Podcasting Problem Solver

Your podcast isn't growing because you're solving the wrong problem.

You're posting consistently, sharing clips, showing up everywhere — and your downloads are still stuck. Your show isn't generating leads because you're chasing bad advice instead of investigating the real issue blocking your podcast's growth.

This show does the deep work you haven't had time to do on your own podcast strategy.

We'll cover questions like:

Why isn't my podcast growing even though I'm doing everything "right"?

How does podcast SEO actually work on Apple Podcasts and Spotify?

Which podcast categories should I choose to improve discoverability?

How do I optimize for search without my podcast sounding robotic?

How can I batch record and save 3-5 hours per episode?

What's keeping my podcast from converting listeners into leads?

How do I create content based on what people are actually searching for?

Should I use keywords or my brand name in my podcast title?

How do I know if my podcast strategy is actually working?

Can I grow my podcast without being all over social media?

What metrics should I track besides download numbers?

Former fraud investigator Leah Bryant applies pattern recognition to podcast strategy. After producing 2,000+ episodes and working with over 70 podcasters, she identified the patterns that separate growing podcasts from stagnant ones and built the SEAMless Podcast Framework™ to address them.

She doesn't give generic best practices. She uncovers YOUR specific problem and shows you how to fix it.

Solo strategy episodes, live coaching sessions, and guest interviews are all built to help you turn your podcast into a searchable, lead-generating asset for your business.

Built for entrepreneurs and small business owners who love podcasting but need it to work harder.

🔍 Follow Podcasting Problem Solver™ and let's get you leads from your podcast.

💌 Behind the Mic → leahbryantco.com/newsletter

📱 Let's be social → @leahbryant_co

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Podcast Growth and SEO Strategies for Entrepreneurs: Podcasting Problem Solver

37: Website SEO Strategies for Podcasters w/ Brittany Herzberg

October 21, 2025 • Leah Bryant, Podcast Growth Strategist

0:00 | 30:29

Apple and Spotify aren’t the only places to grow your podcast audience. SEO strategist and business bestie, Brittany Herzberg, and I unpack advanced podcast SEO strategies to help you get found across platforms and search engines.

You’ll learn how to turn episodes into SEO-rich blog posts, optimize your Instagram bio for search, and use podcast guesting to build backlinks that grow your visibility and audience.

If you’re ready to make your podcast easier to find and keep it working for your business long after publish day, this episode is your roadmap to long-term podcast SEO success.

02:00 – Website SEO Tips for Podcasters

04:01 – Turning Episodes into Blog Posts for SEO

08:00 – Social Media SEO for Podcasters

09:51 – Links That Build SEO Authority

12:26 – Instagram Bio, Captions & Hashtags for SEO

17:00 – How Podcast Guesting Boosts SEO

24:00 – Building Long-Term SEO Equity

25:12 – Spotify Playlists: Underestimated Podcast SEO Tool

28:00 – SEO Beyond the Feed: Long-Term Momentum for Your Podcast

Check out the resources, full show notes, and more at

https://leahbryantco.com/podcast/podcast-seo-strategies/

Connect with Brittany Herzberg