Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
139. Baking it Down - 2023 Best Baker Gift List
🎁 Best Baker Gifts 2023 (feel free to forward this email)
🎅🏻 Corrie had a genius idea (they come around to her once a decade) to ask bakers what they think other bakers would want should they find their names scrawled on Santa's nice list this year. 📜
Ho-Ho-Hold your credit cards, because some of these are really creative! We've come up with an "actually affordable," mid-grade, and budget-buster list for you... to forward to your... ahem... in-home Santa.
🧑🎄 So if you find your friends and fam askin', "What the elf does this baker want?!", here may be a decent shopping start line. Heads up - none of these are affiliate links, so click away unimpeded, my friend!
🎁 1. Actually Affordable
- A Spotify Subscription Gift Card
- Amazon Hand Massager
- Vanilla Beans for Extract (Indri's is a good place for this)
- Stupid Car Tray
- Ender 3 Pro (they go on sale from time to time - don't pay full $)
- UberEats Gift Cards (for delivery on busy days)
- Bakety Bakey Royal Batch - 1 Lb (code TWINS saves 10%)
- Acrylic Turn Table
- Skincare (Duke Cannon's Bloody Knuckles Hand Cream)
- Aprons
- Cookie Cutter Subscription Boxes
- Heat Sealer
- Cute Baking Tees (Doughmestic / Bakery Tee Co)
- Scribes
- Ring Light
- Americolor Basic Six Kits
- Edible Ink Markers
- Small Fisker Scissors for Cutting
- Coffee Mug Warmer
- Rubber Spatulas (skip wooden handles)
- Cookie Countess Rolling Pin
- Filament
- Universal Attachment (code SCMARKETING could save some $)
- Box Cutter from Amazon
- Two Dollars Transfers Club
🎁 Mid-Grade
- Anti Fatigue Mats (for feetsies comfort )
- Kitchen Aid Auto-Sifter Attachment
- Plum Paper Planner Gift Card (for the pen / paper girlies)
- Bambu P1P Printer
- Dehydrator (Cabellas is what Corrie uses - 10 tray)
- Bakety Bake Royal Batch - 5 Lb (code TWINS again - 10% off)
- House Cleaner
- Massage Gift Cards
- Apple Pencil (2nd Gen)
- Custom-made Cookie Signage / Pick Up Box for Porch Pick-ups
- Sweetest Tiers Stencil Holder
- Photography Backdrops (code SUGARCOOKIE saves 20%)
- Airbrush (Sweet Pink Olive / Cookie Countess)
- Kodak Luma 150 Projector
- Stands (Shop Canvas / Arkon)
- Half Sheet Pans (Corrie suggested Nordic Ware)
- Chua Mats
- Nielsen Massey Vanilla Extracts
- Hulken Bags
- Nutrimill Artiste Mixer
- Cash for Cookie Events (CookieCon / SoFlo)
- Fancy Scribes (The Sugar Cookie Dealer)
- Americolor Nifty Fifty
- Monthly Class Subscriptions: Artee McGoo, Sams Cookie University, Colorful Cookie, Cookie Class Kits by Cookie College
🎁 Budget Busters
- Eugene Dough Sheeter (save $25 with this link)
- Create a Room
- Primera's Eddie
- Bosch Universal Plus Mixer (maybe try code SCMARKETING)
- Bambu Carbon X1C Bundle
- A Year in Cookie College (get 2 months free when ya sign up)
- A Cricut (to print stencils / packaging)
- iPad Pro (and Procreate)
- Americolor Heavenly Seventy
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or your desktop) by clickin' here - Episode 139 - 2023 Best Baker Gifts List.
