Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
218. Baking it Down - The First Ever Mid-Summer Membership Sale
🤑 Mid-Summer Membership Sale - The first-ever mid-year Cookie College sale.
In this week's Baking it Down Podcast - Episode 218 - Mid-Summer Membership Sale, we cover this month's Mid-Summer Membership sale starting July 27 - August 2, 2025. This 7-day sale is the only one we've ever run before the Vendy Blendy (I cried just typing that - 🥲 how is this year goin' by so fast).
🤑 1. The Details
This is our first-ever Mid-Summer Membership Sale - typically, we run a Black Friday sale, but that puts bakers having to take classes right smack dab in the middle of busy season. So I (ahem, Heather... thank me later) convinced Corrie to run a similar sale, but mid-summer so bakers can work on marketing in the slower season (before our "Cookie Super Bowl" holiday season starts).
So if you've been on the fence on signing up for these memberships, now is the time to snag 'em while they're cheap. They won't go on sale again until our one-day Black Friday sale. This time, you have 7 whole days to think it over.
Mid-Summer Membership Sale Details:
- 💵 Date: July 27 - Aug 2
- 💵 Duration: 7 Days
- 💵 Discounts: 10% - 50% (even 89%)
- 💵 Location: Online at The Cookie College website
🤑 2. The Discounts
So we're runnin' a sale on e-v-e-r-y-t-h-i-n-g - that means every membership and even the now-archived Class Kits from yesteryear. There's somethin' for everyone in this sale, so fence-sitters, rejoice! Your procrastination has finally paid off for once!
The Discounts:
- 💵 The Cookie College - (was $76) $68/mo or $680/yr
- 💵 The Cookie Class Kits - (was $63) $31.50/mo or $351/yr
- 💵 The Bakers Biz Basics - (was $36) $18/mo
- 💵 The Digital Downloads - (was $10) $5/mo or $100/yr
- 💵 The Two Dollar Transfer Club - (was $2) $1/mo
- 💵 The 2023 - 2024 Class Kits - $10/each
And if you're already a current member of any of the above, you can STILL switch to the cheaper plan! Yeah - I gotta take care of my peeps. As always, all sales are offered to current members as well. You'll just log in > settings > scroll all the way down to billing > scroll even further to "change plan" > select the cheaper option.
BAM - your bill date doesn't change, and any overpayment is applied as a pro-rated discount for that first payment. Your next invoice will reflect that cheaper plan.
🤑 3. The Roast 'n Toasts
To hype up the Mid-Summer Sale, we're hosting THREE Live marketing audits. They're only 30 minutes long, and each will feature 5 bakers who signed up for 5 minutes in the hot seat. We'll burn through their profile finding recs to increase sales, reduce funnel length, or clarify communications. In exchange for sweatin' it out with us, each baker has a 1-in-5 chance to win a month FREE in The Cookie College!
- 💵 July 10 - Roast 'n Toast - Mid-Summer Marketing Audit #1 🔥🥂
- 💵 July 17 - Roast 'n Toast - Mid-Summer Marketing Audit #2 🔥🥂
- 💵 July 24 - Roast 'n Toast - Mid-Summer Marketing Audit #3 🔥🥂
In each of the Roasts, I'll cover a bit about the sale, too. Wanna get roasted then possibly toasted? Sign up here: https://form.jotform.com/SugarCookieMarketing/roast-then-toast
