Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).
🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)
🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.
🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).
💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!
🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).
👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.
📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.
🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.
Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.
Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Baking it Down with Sugar Cookie Marketing 🍪
239. Baking it Down - 2025 Best Baker Gift List
🎁 Baker Holiday Gift Guide - 2025 list of gifts for bakers.
In this week's Baking it Down Podcast - Episode 239 - 2025 Best Bakers Gift List, it's the most wonderful tiiiime of the yeeear. It's the Top Baker Gift Ideas podcast you're supposed to intentionally accidentally leave playing for the gift buyer in your life.
This is twin2's favorite yearly podcast tradition, and she states, "If I got just about anything on this list, I'd be stoked," and now you can window shop her wishlist with today's 2025 Best Bakers Gift Guide.
Want hyperlinks? Here's the Google Doc with links (I don't think any of them are affiliate, but if we have a discount code, I included that where I could).
🎁 Stocking Stuffers - Sub $50
Being generous here, but anything sub-$50 we threw in as a decent stocking stuffer. Listen - the cookie hustle is willing to take as much of your money as you're willing to give it, so we had to draw a line somewhere.
Some of my favorites from this list:
- 🎄 The Flour Funnel - $24.99
- 🎄 Uber Eats Gift Card
- 🎄 Moft Phone Stand - $39.99
- 🎄 Duke Cannon Bloody Knuckles hand cream - $11
🎁 Under the Tree - $50 - $500
Probably our best mid-range options, these "under the tree" gifts range between $50 and $500 (wide range, we know, but the podcast needed to draw a line somewhere). We tried to come up with a list for the business baker, so one that doesn't feature a bunch of stuff you likely already have, and if you have it, it was something you'd be again (think: food coloring).
Some of my favorites from this list:
- 🎄 Hulken Bag (Large) - $125
- 🎄 Amazon Hand Massager ($79+)
- 🎄 NutriMill Artiste Mixer - $249 (use code SUGARCOOKIES)
- 🎄 Stand-Up Freezer ($298)
🎁 Subscriptions
Kinda needs to be in a list of its own, but for the hobby-turned-hustler, subscriptions are always a welcome gift to save us from our recurring nightmares. And we've got a creative list of them, too. If the baker in your life already has it all, taking on a few of their software payments would be very welcome (even if you can't easily wrap it).
Some of my favorites from this list:
- 🎄 Sprinkle Factory STL Library - $250/yr
- 🎄 Spotify Gift Card
- 🎄 Cookie Design Lab - $100 (use code TWINS)
- 🎄 The Cookie College (use code BAKINGITDOWN for 10% off any subscription for the next 7 days - consider it an early Christmas gift)
🎁 Santa's Chosen Bakers - $500+
Maybe you're the baker who never thought ill of a late-showing client. Maybe you're the baker who was always prepared for class and never forgot the icing or the HDMI cable. And maybe you're the baker whose icing refuses to bleed. In that case, you may have made Santa's Chosen Baker list this year, where budget isn't an issue.
Some of my favorites from this list:
- 🎄 Bosch Universal Plus - Stainless Steel - $549 (use code SUGARCOOKIES)
- 🎄 Eugene's Electric Dough Sheeter - $1,005
- 🎄Eddie D2F Printer - $2,995 (they have cheaper refurbed options)
- 🎄 Dreambox - $2,800
Check out this week's podcast to hear how we came up with this list, which was twin2's favorites, and what she wouldn't buy a second time. And to all you good bakers out there who Santa may have missed - maybe a decent time to play your own secret Santa and treat yaself!
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 239 - 2025 Best Baker Gift List.
