The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
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The Insatiable Appetite
Founder talk: the epic tale of Thor's Skyr
What do a pandemic-forced restaurant shutdown, celebrities, Vikings meditating with cows, and the American dream all have in common? They’re all part of the Thor’s Skyr brand origin story.
In this fascinating discussion with the Icelandic skyr company’s founder, Unnar Danielsson, we touch on brand authenticity, reimagining locale, and a host of other topics:
- Sustainable, high-quality ingredient sourcing
- Earning consumer trust in a health-oriented category
- Sweeteners and unique sugar alternatives, like allulose
- Social media and influencers’ role in food culture
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.