The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
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The Insatiable Appetite
Eating occasions: The dark matter of the food universe
There are 340 million people in the U.S., and those people engage in a whopping 500 billion eating occasions each year. The tricky thing about eating occasions? They’re pretty much invisible…
Unless you know how to illuminate them.
We sat down with David Feit, our VP of Strategic Insights and resident occasion-based sampling expert, to make sense of this mysterious sampling method in our latest podcast episode. Listen in to learn:
- What makes occasion-based samples so complex, and how to harness those complexities
- The science and art of defining an occasion to reveal the “why” behind it
- Why this method helps illuminate strategic implications
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.