The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
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The Insatiable Appetite
Want to reach Gen Z and Alpha? Answer this question first.
With all the buzz around Gen Z and Gen Alpha lately, it’s understandable if your team is eager to answer the question: “How do we reach them?”
In this week’s podcast, our lead researchers challenge you to consider a different question first: “WHY it is so critical for food and beverage companies to understand these consumers?”
From our POV, companies that can answer this question correctly will have a competitive advantage on:
- Crafting products that resonate on multiple levels — from flavor to values
- Leveraging technology the right way
- Preparing to evolve with consumers
Once you’re grounded in the “why,” insights and data on these generational cohorts become even more valuable. Our Q4 report, Taste of Tomorrow: Navigating Food through the Eyes of Gen Z and Alpha will uncover strategic implications for your business so you can ultimately answer the question: “How do we reach them?”
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.