The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.
The Insatiable Appetite
Beyond organic: An inside perspective on ROC
The USDA organic certification is becoming table stakes, and many consumers are starting to recognize it may not be enough (more to come on this in our Q2 syndicated study).
We sat down with Ted Robb, founder of New Barn Organics to chat all about the next evolution of organic. Nearly all New Barn’s products are Regenerative Organic Certified, including the first-ever ROC unsweetened almond milk. But their story goes much deeper than that.
Ted shares an honest and inspiring perspective on:
- The ups and downs of growing a new brand
- Thoughtful distribution
- How brands can help create a market for ROC products
- Finding the right innovations for your customers
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.