The Insatiable Appetite

Future of Snacking 2024: Balancing Intent with Indulgence

The Hartman Group, Inc. Episode 168

Want a deeper understanding of the topics covered in our new Future of Snacking 2024 report? Hear directly from our lead researchers as they give a sneak peek of some interesting insights we uncovered, such as: 

  • How needs around Nourishment, Optimization, Pleasure and Distraction highlight a shift toward more intentional snacking choices
  • Why taste goes beyond just flavor, and how different dimensions of taste play a role in the overall snacking experience
  • What consumers look for in terms of snack packaging and how it underscores the importance of convenience

About the report 

Future of Snacking 2024 – Balancing Intent with Indulgence explores the culture of snacking and how snacking is integrated into our daily lives. Built around our proprietary Modern Snacking Framework, this report provides a foundation for identifying opportunities in product development, brand positioning, and marketing. It also examines eight major snacking categories and the attributes consumers consider most important for each. 

Purchase your copy today to secure preferred pricing (valid through April 15, 2024). 

Purchase Future of Snacking 2024


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